What do you think is most important to attain business growth? I would say, it’s Marketing. Marketing is the backbone of any business as the growth of a company depends on how it’s being marketed. People nowadays prefer everything that is available on internet. The world has changed, so does peoples’ choices. So, in this new era of internet, the traditional form of marketing won’t work out alone. There comes the possibilities of Digital Marketing. Digital marketing refers to the marketing of services or products using digital technologies, and is focused on Internet. Choosing the right field in the right place is also mandatory. Canadian cities like Vancouver, Calgary, Montreal, Birmingham, Kitchener, waterloo, Guelph, Cambridge, Brampton, Milton, Edmonton are rapidly growing cities which can be selected for flourishing your business. But what if everyone chooses the same place?! Creation and hosting a website doesn’t alone do the online marketing of your firm now a days. There comes the use of SEO and SEO companies. SEO is usually carried out by digital marketing agencies, Web designing companies and Web development companies. About 40,000 search queries are typed into Google every second. The data says that you need to ensure that your SEO (search engine optimization) is strong.

Here are the 10 different ways to raise your site’s Organic Ranking.

• Create a content worth searching for !

Creation of high quality content is the best way to make it worth searching for. Valuable, relevant and trustworthy search results is what makes people opt Google out of other search engines. User convenience is Google’s priority. It cannot identify the quality of the content on its own. It crawl a page for finding keywords and other indicators. 

Therefore, in order to secure high rank on search engines, make sure your online content is not just easy for search engines to crawl and categorize, but also provides high user values. Only best digital marketing companies can provide you with unique, original, accurate, prioritized and interesting contents. The viral mafia digital marketing company comprises of experienced workers capable of providing you the high quality content for digital marketing.

• Adhere to originality

Existence of the same text at two different URLs or duplicate content refers to originality, when it comes to SEO. It is something that an SEO company should always avoid. Creating duplicate content can ruin your site’s ranking. Republishing articles from other sites also create potential hazards to site. CopyScape, SiteLiner and Screaming Frog   are certain tools that can be used to check the content duplication of any site. Visitors’ trust is an essential ingredient for strong SEO. Posting original content is the best way to gain it

• Decrease your page load time

Page load time is actually the speed of the page to view a sample of pages on a site. Page load time can be evaluated using Google’s PageSpeed Insights. Improving page load time is the one of the best SEO practice carried out by SEO companies. About 80% of the visitors do not return the slow-loading website. The crawling pace will be detected by google, which in turn effects the site’s organic ranking. Optimizing images is an excellent way to accelerate load time. Techniques like Enabling compression ,Minifying CSS, JavaScript, and HTML, Reducing redirects, Removing render-blocking JavaScript, Leveraging browser caching, Improving server response time, Using a content distribution network etc can be used to improve page load time.

• Image optimization

Visual cortex which process visual information forms the largest component of the human brain. Hence, no surprise that the mind prefers visual information over text. Image optimization refers to reducing the file size of the images, so that quality won’t be compromised.Image file size and format plays a major role in boosting site’s organic ranking. Huge files take a lot of time to load the page which in turn effect your search engine ranking. So, compress or resize images for their optimization will do. Keywords can be used in the image’s title, file name, description etc. Image SEO can get your product images and decorative images can increase it’ srank on Google and other image search engines. In developed Canadian cities likeVancouver, Calgary, montreal, Birmingham, Kitchener, waterloo, Cambridge, Guelph, Cambridge, Brampton, Milton, Edmonton and all image SEO techniques can be preferred and can be achieved through the website designing companies there.

• Improve formatting

User experience can be enhanced through applying user-friendly layouts. The clean design of the website definitely plays a strong SEO game. Dedicating a good time to your webpage’s architecturecan boast SEO when handled by a professional SEO company. Usage of typography and font size that promote easy reading can be an added advantage. Paragraphs should be short with appropriate line spacing. Use bold font, italics, and colored text . But make sure that you don’t clutter your page with pictures, colors, or advertisements which leave an untrustworthy impression of the website.

• Create an attractive meta description

Meta descriptions are short paragraphs that advertise content to searchers and give them an idea with regard to what they’re searcing for. It gives a quick peek into the content of the webpage. It will be displayed by the Google, under the page title. Meta description will be the first impression about the webpage. So, make sure it is the best! A powerful meta description can create great impact on its search volume. Thus, it is necessary to ascertain that the preview of the content is worth visiting.

• Blogging

Blogging is great for business. Blogs paves way for the usage of more keywords and therefore the site’s readability can be improved. This can engage and attract the site’s with visitors.  Links can be incorporated with blog post as well as images. Gathering of faithful readers can generate more traffic to the site. The organic ranking of the business can be encouraged by these factors. Blogging can be used to boost SEO quality through positioning your website as an appropriate answer to those questions raised by customers.

• Upgrade readability

Readability refers to close pairing of clean design and formatting of the webpage. Make sure the content is worth enough to make readers dwell on your website. Contents should demonstrate high readability so that it is easily digestible for the readers. Content with low readability might end up with readers give up reading it and leave the page. The content should always focus on raising the levels of audience retention. Organic ranking always correlates with good readability. Usage of heading, short paragraphs, simple words in short sentences and bullet points enhance the readability of the content. Active voice is always preferred over passive voice.

• Adopt outbound links

Authority of your website can be mushroomed through incorporating outbound links to your site. Linking to authoritative sources works well for your content’s relevance and boosts SEO. Outbound linkscontribute to better organic ranking, as they send signals of trustworthiness to Google. Broken links can crush your search engine ranking. Fixing it and reducing the excess outbound links can make the site more appealing.External links, being the most important source of ranking power has much significance in digital marketing.

• Keyword strategy

Keyword research can be described as the work to evolve an extensive list of keywords to rank a website.Keyword strategy is about the decisions made with respect to that of the keyword research. Keyword search tools helps the SEO analyst of the digital marketing agency to pick up the best keywords. Unearthing the most appropriate keyword forms the base of the organic ranking. Lace these keywords and don’t stuff it.

Yes, it definitely depends on the digital marketing agency you approach, whether your site’s organic ranking swim or sink.

Viralmafia is one such digital marketing agency which is head quartered in Toronto, the economic capital of Canada. When there comes a need for a SEO company in Toronto, Viralmafia occupies the top most position by it’s pure results-oriented and sincere work. We provide digital marketing services such SEO, Ad Words and Social Media marketing of high standard as a top rated digital marketing company.If you are looking forward to hire a SEO company in Toronto, Contact our team right away. We help you optimize your website.