2019-05-16 14:00
HubSpot is a well-known name in the marketing world. Its inbound marketing software is widely considered one of (if not the) best — but it is far from your only option Read More
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There's always a case for SEO to be a part of a business strategy. SEO for SaaS, however, is a lot different, and that much more crucial.
2019-05-08 13:03
It’s no longer any use to simply put your message in front of prospects. The combination of higher competition and better-informed customers means you need to know how users a… Read More
2019-05-02 15:00
When it comes to attracting and attaining new clients, few things are as discouraging as the ominous bounce rate, the number of people who locate your website but leave almost too s… Read More
2019-04-24 15:00
Since their inception, HubSpot and Salesforce found their strengths in marketing and sales, respectively. HubSpot originally established itself as a key player in marketing automati… Read More
2019-01-29 23:09
With billions of searches happening daily, today’s B2B marketer struggles with the task of encouraging visitors to convert to into quality leads Read More
2019-01-22 15:00
The present-day CRM has a history that goes well back to the ‘80s when computers started becoming a fixture in most offices, and direct marketing was slowly evolving into d… Read More
2019-01-15 21:12
If you’re going to reach users where they are, you need to maintain an active presence on multiple social media platforms. The problem with this is the more social media accou… Read More
2019-01-09 18:51
If you were to ask the average person to explain the sales process, the odds are they’d describe it as a people-centric. It takes a good understanding of how people tick to ge… Read More
2018-12-19 20:48
With the tastes of the general public changing with every passing minute, marketers find themselves scrambling to brainstorm effective marketing methods. The rapid-fire development… Read More
2018-12-11 20:39
Marketing has always relied on some sort of measurement yet 33% of marketers don’t know which digital marketing strategy has the biggest ROI impact on their business. This is… Read More
2018-12-04 20:51
Given that 48% of consumers say that they prefer to communicate with a company via a chatbot over any other means, it’s no surprise that chatbots are more attractive than ever… Read More
2018-11-27 19:28
The nature of marketing has changed drastically over the past decade thanks to the leaps and bounds that technology has taken in such a short time. Read More
2018-11-13 20:21
Just like any marketing campaign, a lot of care and research needs to go into making a PPC ad campaign successful, doubly so when it comes to B2B marketing. The types of clients you… Read More
2018-11-07 17:00
We’ve known for a while now that video content dominates the marketing sphere. It’s better for engagement, better for brand recall, and better for your bottom line Read More
2018-10-30 15:45
Whether you’re a startup seeking your first customers or a growing business looking to expand your customer base, you need to generate leads. One of the best ways to do this i… Read More
2018-09-24 19:02
Every year brings new marketing challenges — and 2019 will be no different. Most marketers cite traffic and lead generation along with inbound marketing ROI as their g… Read More
2018-09-06 21:00
Do you know how successful your website conversion rate is? Would you like to know how successful it could be? Read More
2018-05-23 14:05
Every business wants to increase sales conversions. More customers means more revenue means more profit. The pickle is: closing leads is easier said than done, no matter how well… Read More
2018-05-08 14:37
You can’t make a statement in your market by just wishing. You should trust only Market Intelligence: data sets that help you make relevant business decisions Read More
2018-04-24 15:05
The business of marketing to businesses is a lot more complex than marketing to end consumers. Why? For starters, you need to determine who your client is, not just the industry… Read More
2018-04-12 17:00
To understand sales performance, you must go beyond looking at the basic measurements and turn to the most important KPIs. To some extent, this involves thinking about your unique b… Read More
2018-04-05 17:45
AI Marketing is all the buzz and you ask yourself (and your teams, and your friends) what the fuss is about. As you should, since many talk about it and few explain what it means… Read More
2018-03-29 15:07
Measuring Marketing ROI is meaningless if you don’t keep an eye on important KPIs along the way. Simply subtracting your investment in marketing efforts from your revenue give… Read More
2018-03-22 19:39
When sales are scarce, it is tempting to make the most of every lead you have by sending each straight to your sales team. This is never a good plan. Know your QLs instead… Read More
2018-03-15 20:01
Every company that includes content marketing as part of its lead generation strategy faces the same challenges: is it done right? How to do it right, for that matter? Read More
2018-03-08 17:20
AI is your tireless servant and most qualified consultant. We hear about the various ways artificial intelligence is enhancing productivity and efficiency in many fields througho… Read More
2018-03-01 19:05
Sure, artificial intelligence can be fun, but you can also benefit from AI tools for much more than entertainment. There are many practical uses for it, especially for comb… Read More
2018-02-22 16:15
Search is becoming topic oriented, rather than keyword oriented. This trend has skyrocketed since Google’s RankBrain machine-learning technology began intelligently optimizing… Read More
![[Boomtrain] AI Marketing Tools, Data-driven Campaigns](https://cdn.blogarama.com/images/posts_thumbs_site_id/13026/1302560-3955619687.w320.jpg "[Boomtrain] AI Marketing Tools, Data-driven Campaigns")
2018-02-09 17:56
To say that Artificial Intelligence is driving Marketing is all fine and dandy. But, it means nothing unless we UNDERSTAND how it works and how it DOES all it promises to do… Read More
2018-02-08 17:55
The surge in technological advances has had a profound effect on today’s consumer behavior. With the wealth of resources, information and data available, modern consumers h… Read More
2018-02-01 17:39
Winning the bidding war on Google AdWords and getting the most out of their ad investment is a key goal for online marketers and advertisers. AdWords Google’s proprietary pay… Read More
2018-01-26 19:45
For any business with an online presence, there’s always a case for SEO to be a part of its marketing strategy. In the case of SEO for SaaS, however, the playing field is a… Read More
2018-01-23 16:25
The behavioral marketing definition, as given by MarketingSchools.org and about 100 other sites states:
“Also known as behavioral targeting, behavioral marketing profiles… Read More
2018-01-18 20:17
Running a SaaS business may seem easy on paper, considering the surge of its popularity in the past decade. However, many SaaS businesses struggle with sustaining themselves past… Read More
![Â [Phrasee] Using AI In B2B Email Marketing](https://cdn.blogarama.com/images/posts_thumbs_site_id/13026/1302560-1887916368.w320.jpg "Â [Phrasee] Using AI In B2B Email Marketing")
2018-01-05 16:00
It seems like no matter the topic, there’s a conversation happening about how AI will soon be improving lives. Marketing is no exception — AI is the perfect complement t… Read More
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