Let us introduce: Singles Day.  As you guessed, Singles Day is the opposite of Valentine’s Day and geared completely to those of us out there flying solo.  But trust us, it’s not nearly as lonely as it sounds.  

We know you have your sights set on the Black Friday weekend and general holiday season; however, Singles Day is a great opportunity for your brand to test the waters and give a fun marketing push 2 weeks before the typical holiday chaos starts.  

The post What is Singles Day and Why Should Your Ecommerce Store Care? appeared first on Pollen.