If you’ve ever watched a video on YouTube or Hulu before (we know you have), you’ve definitely been exposed to video advertisements.  You know the ones -- short clips that run prior to the video loading or that appear in commercial format throughout your stream or even a regular display ad unit that has a slideshow type animation.  

As the owner of an eCommerce business and one who is ready to ramp up their marketing and advertising for the Holiday season, we have some great news: video ads are extremely engaging and have been shown to lead to higher conversion rates than traditional ads! 

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