As predicted, the 2016 Black Friday Weekend set a new bar for online success industry-wide.  The most important takeaway was that more money was spent in total!  That said, it’s equally interesting to note that a smaller amount of money was spent per customer transaction.  This, in turn, translates to an increase in customer shopping and also sharper discounts given by retailers across the board.  So, congratulations on driving more traffic to your eCommerce site this year!

Cyber Monday naturally saw big increases from last year as well as throughout all eCommerce platforms! 

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