As you have likely noticed, your store has a lot more visitors during the holiday season.  It’s an exhilarating time to be a business owner and an online retailer.  While you definitely felt and appreciated the spike in user traffic, another inevitable pattern is that many of these shoppers will leave your site quickly and will not make a purchase.  We refer to this as a website “Bounce.” 

Bounce rates can be a great indication of the quality of your traffic and the effectiveness of your landing pages and content.  High bounce rates need to be attacked head on as they are a sign that something isn’t working right on your website.  

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