You may not have ever thought about how influencers can help the marketing world achieve a certain strategy or goal, but the reality is, they are almost the main reason why this goal or strategy is successful! They have the power over a certain market segment because of their fame, which can be used to help you as a marketing company obtain that market if it fits your marketing plan. Since half of the battle for marketing companies is appealing to the right target market, influencers can help the target market become aware of whatever it is the marketing company is trying to achieve.