Having a right Tool makes a job lot easier for you, whether it’s a home repairing or a software trouble. Online marketing is no exception, with right tools you would be amazed how efficiently you can get the job done.

But, in a haystack of information on the Internet and so-called 1st-page rankers, some of the best Web Development Tools and SEO tools can slip out of your eyes.
So, that’s why I made the list of some of my favorite, most popular, awesome, and best SEO tools and web development tools that can make SEO expert’s and web developer’s life easier.

SEO Tools

PageSpeed Insights

PageSpeed Insights, a tool by Google that examines the performance of your web-page and shows suggestions on how to make it faster and better that will likely deliver a better user experience.
Just enter your websites URL and hit analyze, it will generate a detailed report on how your website did on smaller (smartphone) as well as on bigger (computer) screens with their respective scores and speed suggestions.

Test My Site

With more than half of total Internet gone mobile, it is very important to make your site optimized for smaller screens and this tool by Google just help you do that.
Just enter your website’s URL and it will test your site on a standard smartphone connection. It will generate your speed report along with some suggestion to make it faster on smartphones that can reduce your visitor loss while loading.

Structured Data Testing Tool

Structured data is basically an information with high degree of organization, this information largely includes data in relational databases and spreadsheets. Putting it in simple words, it is basically data with fixed fields such as Price, Product Name, and Ratings.
Structured Data helps search engines to understand your content more reliably. If you have such kinds of data, putting such markups on your site can really help you with your SEO and this tool is going to help you with that.
Just put your code on the left empty field and it will show how it will look in search results in right. It the code has any errors, it will show it to you.

Google Trends

Google trends, a nifty little tool which shows most trending Internet queries in the world or in a particular country. If you are a blogger or journalist, you can use this tool to find most popular search queries and use it to your advantage.
Many websites like “medium.com” draw shitload of traffic from writing about current situations and trends and you can do the same. Such trending keywords draw a huge amount of traffic in a very short period of time.

Google Analytics

It is the best tool I have used so far to track your websites performance and actionable analytics. Just put on a simple code on your website and it will start providing you with insights on your website.
It is really useful and provides tons of insights about your site like – online users, time on your site, behavior, their medium of browsing, bounce rate, sources, conversions and tons of other more.
Using that data you can find how users behave on your site? Which content do they like most? Is your site performs well on all screen sizes? and much more. Analysing such answers, you can troubleshoot your problems and improve your user experience.

Google Search Console

Search Console tracks the performance of your website in Google search results. It provides several useful insights like CTR, Position, Impressions, and queries.
You can use this data to track and improve your site’s performance in search results and draw more organic traffic.

Google AdWords

It falls more into marketing category but, it can help you with your business. Google AdWords provide PPC marketing solutions for your business. It includes search ads, video ads, banner ads, and app ads.
The traffic driven by such ads usually have high conversion rate because it is highly targeted down to minor details.

Google Keyword Planner

It is another awesome but paid tool by Google that helps you with keyword planning. It shows nifty little insights about keywords like – average monthly searches, competition, suggested bid, and relevant keywords.

GTMetrix

GTMetrix is freeware tool that measures your website’s speed and performance. Just enter your website’s URL, tap analyze, and you are good to go. After analyzing, it will show you your performance report card with a handful of problems and suggestion on how to solve them.
One of the things I love about GTMetrix is it’s analysis options, you can tune some options like browser, device, location, adblock, video, and onload. Such customization can give useful insights on how your site performs in different screen sizes, in different countries, and in different browsers.

Pingdom

It is another tool which can help you with testing your site’s performance along with some other helpful features like – DNS health and server monitoring.
It might not have analysis options like GTMetrix but, we can choose different locations to test the site performance; and the design and speed are also better. The server monitoring feature is state-of-the-art, it monitors your server for potential downtime and sends the report back to you.

SEMrush

SEMrush is one of my favorite SEO tool of all time. It is a sort of all-in-one SEO tool which is built to provide all your SEO needs which contain features like – Domain Analytics, Keyword Analytics, Position tracking, Backlink Analysis, On-Page SEO Checker, Brand Monitoring, Social Media Tracker, and Organic Traffic Insights.
It is especially useful because it provides tons of SEO needs and monitoring under one roof.

Bing Webmaster Tools

It is just like Google’s Serch console, it will help in monitoring and improving your site’s performance in bing search results.

Copyscape Plagiarism Checker

This tool checks the originality of your content. Just put in your URL and it will search the web for copies of your web pages content.

AddThis

AddThis provides social bookmarking service, just put a simple code on your website and then the social bookmarking widget will start appearing on your web pages. You can customize this widget and add or remove the bookmarking you want.

Hunter.io

Hunter.io lets you find the email addresses of persons or companies within seconds. This tool really helps in SEO and link building, especially if you are using email outreach program to reach out to potential linkers.

Yoast

Yoast is the best WordPress plugin for SEO. It is simple, easy to use, and pretty much takes care of all aspects of on-page optimization.
The free version supports only one keyword but if you want more you can buy premium version too. It shows readability score, keyword optimization, meta tags, keyword density and pretty much all other things that are possible in on-page SEO.

Question Analyzer

If you are struggling to get content ideas, this tool is here to your rescue. This tool finds most popular questions around thousands of forums like – Amazon, Reddit, Quora for any particular keyword.

Can I Rank?

Can I Rank is a powerful SEO tool that finds the keywords you can rank for. Also, along with finding keywords, it also helps with general SEO of your site. It shows suggestion on how to grow content? How to improve rankings? How to build authority? and much more.

LSIGraph

LSIGraph is keyword generator tool that generates latent semantic indexing keywords from the provided keyword. You can insert such keywords in your content which should improve the value of your content in point of SEO.

RYTE

All your marketing under roof! Ryte, previously known as Onpage.org is a powerful tool for optimizing your website, monitor and analyzing SEO & rankings, improving written content for higher SERP’s.

Majestic SEO

Majestic SEO is one of most powerful SEO tools with very large link index database. Just put in your URL and you will start seeing your trust score, citation flow, backlink history and much more.

MOZBar

MOZBar is a nothing but a browser extension which is particularly useful for checking the domain authority and page authority of websites.

Alexa

Alexa is browser extension used for checking the global rank of websites. Install it on your browser and you will see the global rank of any website you visit.

SEOQuake

SEOQuake is a handy little extension which conducts on-page SEO audit, backlink analysis, domain comparison in real time.

Web Development Tools

W3C Validator

W3C Validator is markup validation service which checks the HTML and XHTML markups of the web document. You can validate your HTML code by putting URL, uploading a file, or direct input.
W3C examines your code and shows the errors in the validation. It is very useful in point of SEO as well as Web development.

HTML Color Picker

It is often hard to find the right Color for your websites. There are millions of color and color shades that can be formed and choosing the exact one is often a hectic task.
HTML Color Picker is such tool which helps webmasters and web designers to chose the right color or shade for their site. Just chose the color from their color picker or enter your color value, It will display you the different shades of that color with their respective color codes.

HTML Color Mixer

It is another solid web designing tool by w3schools which helps web developers with choosing the right color.
As you can see from the name, it mixes two selected colors and creates a new shade form their combination.

HTML, JS, CSS Minifier

This tool minifies your HTML, JS, and CSS files and helps you in reducing the size of the page.

HTML, JS, CSS Unminifier

If you want to make changes into the minified document, it is often hard to find a specific point of start. This tool helps you unminify your code and aligns them into line by an order which can help you understand the code better.

Base64 Image Encoder

If you are into SEO or Web Development, you might know that each image on the web page loads using separate HTTP request. The ultimate goal to reduce the load time is to reduce the number of requests.
This converter converts the image into code which means no separate HTTP request for every image to load. This conversion really helps in reducing the load time of the site.

SimpleImageResizer

Simple Image Resizer is a free and simple online tool to resize your image online. It is really simple, fast, and resize images without any quality reduction on-the-go.

Compressor.io