It was only a matter of time before Adobe rolled out its AI efforts in Premiere Pro. Firefly-based enhancements have been available for Photoshop image editing since May 2023, and Adobe's video editing software will also follow in 2024.

Generative packaging is also for moving images

Like Adobe in He explained in a press releaseThis year, the video editing software Premiere Pro will get similar artificial intelligence functions that Photoshop has been offering since last May. The video shows the various options that Adobe wants to implement based on its Firefly AI model. Similar to generative padding in Photoshop, it involves expanding the scene or removing or adding objects from the scene. There are also plans to integrate third-party video creation models like Open AI or Runway into the Premiere Pro workflow, for example to create B-rolls. You can also extend the end of the recording by a few seconds using Pika Labs and the “Generative Extend” tool.

Adobe describes the AI ​​capabilities of Premiere Pro as follows:

• Generative expansion: Add frames to extend clips, making it easier to cut time and add smooth transitions. This technology solves a common problem that professional editors face every day. It allows you to create additional media to adjust the cut or hold the recording for extra tempo or better transition coverage.
• Add and remove objects: Simply select objects, trace them, and then replace them. Remove unwanted items, change an actor's wardrobe, or quickly add decorations like a painting or realistic flowers to the office.
• Text to video: Create brand new footage directly in Premiere Pro. Simply enter text into the command prompt or upload reference images. These clips can be used to visualize and create storyboards or create B-roll footage to complement live action footage.

Adobe also announced the upcoming availability of AI-powered audio workflows in Premiere Pro. Examples include new fade handles, “clip badges,” dynamic waveforms, AI-based category tagging, and more. The size of the waveforms should be adjusted intelligently as the track height of the clips changes. It is very important to Adobe that users can easily see how AI content was created and which AI models were used to create the content created on Adobe platforms.

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