VIENNA (OTS) – As part of an exclusive streaming show, Lady Gaga captivated millions of fans yesterday evening with classics and jazz songs selected from her new duet album with Tony Bennett “Love for Sale.” The show was kicked off by 12-time Grammy and Oscar winner Lady Gaga in association with the world’s leading retail brand Westfield, who broadcast the ceremony via video broadcasts online and in fan zones in more than 20 major destinations in Europe, the USA and Britain. . Through the event, Lady Gaga fans got a first glimpse of the much-anticipated jazz album, which will be officially released on October 1, 2021. Lady Gaga’s streaming concert was the highlight of yesterday’s rebranding of Westfield Shopping City Süd and Westfield Donau Zentrum. About 450 fans and invited guests celebrated in the fan zone on the multiple balconies of Westfield Shopping City Süd, in Westfield Donau Zentrum there were around 250. German musician HEINO was the star guest at Westfield Shopping City Süd. In addition, guests at Westfield Shopping City Süd and Westfield Donau Zentrum were: author Michael Buchinger, model and influencer Verena-Katrien Gamlich, Auhofcenter owner Peter Schaider, Mayor of Vösendorf Hannes Koza, Mayor of Wiener Neudorf Herbert Janschka, Deputy Mayor of Vösendorf Alexandra Wolfschütz Birgit Petross, executive advisor for family, sport and health at Vösendorf, as well as regional president Donaustadt Ernst Nevrivy.
In the particular flair of the pop-up jazz scene, which was deliberately inspired by the new album “Love For Sale”, a total of nearly 9,000 fans tuned in to fan areas in select Westfield destinations, including Westfield Shopping City Süd and The Westfield Danube Center Four Centers Others carry new brands in Europe, amazing show. At the same time, thousands were able to join forces online with the “Watch Together” function, where Gaga fans can set up their own rooms to enjoy a performance there with friends or to exchange ideas via live chat functions.
Lady Gaga opened the show with her hit Luck Be a Lady in a glamorous, pearl-embellished dress designed by her sister Natalie Germanotta, which elegantly embodies the aura of chic jazz. Accompanied by a five-piece jazz band, the pop icon has performed many of the tracks from her new album In The Shining Glow of the Chandeliers – including Night and Day, Let’s Do It and Fly Me to the Moon. She is also pleased with the engaging interpretation of some of her greatest singles such as Poker Face or Born This Way. After a short break, Lady Gaga returned to the stage in a classic long black velvet dress, which was also designed by her sister, and showed off Hollywood glamour. She brilliantly performed on the cover of the song New York, New York, performed to full effect, gave the grand finale and moved audiences at audience parties around the world in London, Los Angeles, Paris, Barcelona, Stockholm, The Hague, Prague, Warsaw and of course in Vossendorf and Vienna to dance and sing .
Lady Gaga: “It’s so important for me to meet my fans after this long time of not being able to sing for them and I appreciate Westfield’s support for being an experience brought on through jazz. Jazz is the greatest music I think exists in America, and for all of us Let’s experience it together and come together to watch, sing, listen and cheer… That’s all I could wish for. I just want to express my deepest gratitude to all the fans who were here tonight.”
Arno Borlin, Chief Operating Officer, Central Europe at Unibill Rodamco Westfield:
“Whether physical or virtual, the Westfield brand has the power to bring people together and share unique experiences through a global network. A big thank you to Lady Gaga, who always gives her fans a great performance. The partnership with this music icon has enabled Lady Gaga fans and Westfield customers to come together worldwide and celebrating the duo’s upcoming album with Tony Bennett, “Love for Sale”, with an extraordinary 360-degree experience. We anticipate more collaborations of this kind in the future, as brands and artists will always raise the bar for new and exciting experiences for audiences.”
Star Hino guest: “You have to be open to new things, inspire youth and be tolerant. Then the audience also accepts when you try something new. For me, there is nothing more exciting than change.”
Live.Westfield.com It is a platform where global brands, artists and exciting projects can bring their new content and experiences to loyal clients of the Westfield Network. The platform delivers a fully equipped, 360-degree experience with interactivity and manipulation, early or exclusive access to new music, charitable campaigns, “virtual meets hybrid” experiences, shared live experiences, and more. For more information on events in Westfield destinations, please visit www.urw.com .
Everyone who missed the performance can still watch it on YouTube until October 14, 2021 https://www.youtube.com/c/WestfieldLive a call.
Westfield’s network of major destinations, which collectively reach over one billion guests annually, provides retailers, artists and brands a unique global platform for live-streaming events, experience-oriented promotions, pop-up stores and 360-degree media campaigns. Unibail-Rodamco-Westfield (URW) already operates several major Westfield destinations in Europe and the USA, and this year announced that six more centers will join the network – including top centers in Austria, Spain and Germany. Ensuring the health and safety of all visitors, rental partners and employees at all URW-operated centers remains a top priority. The health and safety measures taken as a result of the coronavirus pandemic are in line with government guidelines, and URW is also working with third-party consulting and certification firms, including Bureau Veritas, to ensure stringent health and safety standards are implemented in malls confirms.
For more information about the Global Broadcasting event, please contact: [email protected]
About Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield is the leading developer and operator of the world’s leading shopping malls. The total portfolio amounts to €55 billion (as of June 30, 2021) – 86 percent of this amount is attributable to retail, 7 percent to offices, 5 percent to conference and exhibition space and 2 percent to services. The group owns and operates a total of 86 shopping centers, including 53 major shopping centers in several major cities in Europe and the USA. Unibail-Rodamco-Westfield is represented in 12 countries on two continents. The company is a unique platform for retailers and brand events, thus constantly offering its customers the latest worlds of extraordinary experience. With 2,900 employees, a proven track record and deep experience, Unibail-Rodamco-Westfield is able to generate above average added value and develop outstanding projects all over the world. Unibail-Rodamco-Westfield features the 2030 Best Places Agenda, which has set itself the goal of creating better locations by adhering to the highest standards of environmental protection thus also contributing to the improvement of cities. Unibail-Rodamco-Westfield is listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a second listing by Chess Depository Interest, also on the Australian Stock Exchange. Rating agency Standard & Poor’s has assigned the company a BBB+ rating, and Moody’s has a Baa2 rating.
You can find more information about http://www.urw.com or in the press area in www.mediacentre.urw.com. Regular updates on Twitterurw_group, Linkedin @Unibail-Rodamco-Westfield and Instagramurw_gro. Follow us on LinkedIn: www.linkedin.com/company/unibail-rodamco-westfield-austria/
About Born This Way: Co-founded and directed by Lady Gaga and her mother Cynthia Germanotta, BORN THIS WAY FOUNDATION supports the mental health of young people and works with them to create a friendlier, bolder world. Through effective programmes, discussions with youth, and strategic partnerships across industries, the Foundation aims to make young people feel friendlier and remove the stigma of mental health. Learn how the Foundation encourages people to be kind to themselves and their communities at Bornthisway.foundation and in channelkindness.org Storytelling platform.
About Exploring the Arts: Founded by Tony Bennett and Susan Benedetto, Exploring the Arts (ETA) was founded in 1999 as a non-profit organization that aims to change the lives of young people through arts education. Beginning with the Frank Sinatra School of Art in Astoria, Queens (Tony’s hometown), Tony and Susan’s vision to help build solid and sustainable art education programs extends to 39 middle and high schools in New York and 14 schools in Los Angeles. ETA’s work focuses on the vision of providing more resources and opportunities to underserved youth in the art field. Click here to learn more about the impact and work of ETA.
Source: OTS
