Are you set to become the next best Facebook ad manager? Look no further; this blog post will help you on your road from novice to expert ad manager! Whether you are a small business owner or a marketer looking to increase conversions, mastering Facebook ads is a necessary skill in the current digital environment.
In this comprehensive guide, we will dig into everything you need to know about creating the best campaigns for the Facebook marketplace and targeting the right audience. All to get your ROI up! Let us jump in on the Facebook ads ocean and see you becoming a true ad genius.
Why Become A Facebook Ad Manager?
Did you know the annual salary of a Facebook Ad manager (…the one who really knows how to get their job done)?
It is a whopping $60,000 to $80,000!
The best part of this job is that you do not have to be in the field for more than a decade to show your expertise. You can express that with your work. Yes, for that, you must know what the word means.
So, if you are still loitering around novice-land, it is time to become an expert at this digital sport.
Do not fret because we can help you be an expert without overwhelming you with too much information. After all, every expert needs a starting point!
How To Be An Expert Facebook Ad Manager
Get your pen and paper because there are a few things you need to learn and do before you can start advertising yourself.
1. Build Your Very Own Business Blog
This is a long-term investment for your career as a Facebook ad manager. Then why am I saying this as the first tip?
Because you will need to build a blog for your future clients to anchor your services.
It is a concrete online presence that (… with time) will improve your EEAT in Facebook ads. EEAT is your Expertise, Experience, Authorativeness, and Trustworthiness score.
Marketing tactics are quite subtle now. The main objective of your service is to sell, but you cannot flash that on your potential customer’s face. You must first begin by answering their questions, being a storehouse of information about Facebook ads. Soon, you will gain superior trust in your customers over your competitors and start offering your services. After all, the end goal is to become a Facebook Ad Manager, not a Facebook Ads sales advocate.
Creating awareness becomes easy when you have a prominent digital space. This awareness is not just about the different Facebook issues, challenges, and updates but also that you are there to solve them.
When you are writing blogs for regular updates, you are also in touch with the subject. This puts you in an infinite knowledge loop where you are not out of touch.
With a fully functioning blog, you can also offer other advertising services. These include running sponsored posts or link-building posts to generate more backlinks for your clients.
2. Network Is King
There is only so much knowledge that you can gain from paid courses and books specific to becoming a Facebook ad manager.
Sometimes, it is the peers working in the same field who help us more than the books. Their innate knowledge of the subject and years of experience are gold mines for improving your skills.
Therefore, if your end goal is to become a Facebook ad manager, Start by making connections in the same circle.
- Start following market pioneers who post daily.
- Learn how they are pursuing the art of Facebook ads.
- Most importantly, I want to know how they are handling clients. Because, believe me, that is a skill on its own.
You can even join Facebook groups for your dose of regular updates on what is happening in the market. However, do not take it as just an opportunity to learn. Also, try to establish yourself as a market figure by giving your own opinions.
3. Social Media Accounts Are Your Gems
Speaking of building connections, you cannot possibly do so without the help of your Social Media accounts.
Yes, I am talking about all of it!
It doesn’t matter that you want to be a Facebook Ad Manager. You might want to branch out later in your career.
The social media accounts that are a must to create better connections in the social media marketing scene:
Simply opening an account in them won’t suffice. You must learn the nitty-gritty of becoming your own social media manager first. Maintaining and hygiene check on your social media is a must, and posting regularly is crucial without saying.
Remember, you are your first client. If you can advertise yourself through social media and features, you have your first case study to share with your clients.
4. Get A Job First
Yes, we all want to be managers and consultants from the get-go. We decide our own rates and packages and demand them from our clients. However, that would remain a pipe dream if you were just dreaming.
Building your skills and working on yourself is one thing. But if you are unable to gather market experience, you lack the conviction to propose to clients.
Therefore, no matter how difficult a 9-5 job might sound now, it will be all worth it in the end.
Try to look for jobs that offer positions in the social media field. Be it a social media managing executive or a social media handler of a particular corporation.
You will not require a decade’s experience in the corporate field. However, remember books might tell you what to do; only experience will teach you what not to do when facing challenges.
5. Learn About the Different Tools
Simply limiting yourself to social media accounts is not enough. To become a good Facebook ad manager, you will require data.
Algorithm and Facebook analytics reviews that tell you what is currently hot and trendy in the Facebook Ad realm. Yes, you will need to study the platform, but you will also need the numbers.
Also, you will need to learn how to read these numbers so as not to provide the right conclusions.
But, with the plethora of options handy, how will you know which tool is the best?
This is why, in the second half of the excerpt, we will be giving you the best tools. Learning that will make you an expert Facebook Ad Manager.
Familiarizing Yourself with The Facebook Ad Manager
Before jumping into creating your first Facebook ad, make sure you familiarize yourself with the Facebook Ad Manager. This tool is where you will compose, administrate, and track all your ADs. At first, it may look daunting, but with a bit of time spent on researching and trying it for a while, you’ll be well on your way to facing Facebook Ads.
To access Facebook Ad Manager, go to your homepage at the top right corner, click on the drop-down arrow, and from the options, select ‘Manage Ads.’ You can also reach it by clicking on the three horizontal lines in the bottom right (if on mobile) and choosing “Ads Manager.”
Start exploring all sections of the Ad Manager while you’re in there. The main dashboard includes an overview of all the current campaigns, ad sets, and ads you have. Use this section to glance at their performance and make the required adjustments.
The Ads Creation section is next, and in this section, you will create your ads. On this page, you will be prompted to select an objective of your campaign, which can be, for instance, to increase traffic or boost a particular product. It is vital that you choose an objective in line with your marketing objectives.
Next, the task is to set your target audience. This is where you define who sees the ad depending on their age, location, interest, behaviors, and more geared towards the targeted audience. The right audience definition is critical so that your ad gets to those who are the most likely to be interested in what you’re offering.
The following step is choosing a placement for your ad—it means deciding where the ad will be placed, whether it’s people’s newsfeeds or other areas like Instagram or Messenger. We recommend going with automatic placements in the beginning until you get acquainted with the areas that generate better results for different types of ads.
In the budgeting and schedule section, you can set a daily or lifetime budget for your ad and choose the start and end date. You need to try different budgets and schedules to figure out what suits your ads the most.
Know About The Best Tools To Use As A Facebook Ad Manager
Facebook Ads has a lot of tools and features that you can use to design and manage your advertising campaigns. These tools are developed to simplify the process for both entry-level and skilled ad managers, allowing them to reach their target audience efficiently.
1. Ad Creation Tools
The initial action in creating an effective Facebook ad is to apply the ad-making tool provided by the platform. This tool will help you decide what the objective of your campaign is going to be, like increasing brand awareness or driving website conversions. This also lets you choose the right target audience based on demographics, interests, behaviors, and more. Then, you can select among different ad formats such as single image ads, video ads, carousel ads, and more.
2. Audience Insights
One of the most amazing tools from Facebook Ads Manager is Audience Insights. It enables you to obtain insightful information about your target audience through demographics, interests, buying behaviors, and devices used in accessing Facebook, among others, which can be used to refine your targeting tactic for more targeted campaigns.
3. Custom Audiences
Custom Audiences is also a useful feature that enables you to run ads that target only the people who have already interacted with your business somehow; this can be visitors to your website or people who have engaged with one of your previous posts on Facebook. Presenting the relevant content to people who already know the brand’s content increases the conversion probability.
4. Ad Placements
Facebook provides many placements to run ads on various platforms, such as Instagram and Messenger, and within Facebook. Options like automatic placements or manual placements, available at the click of a button, give you control over where your ads show.
5. A/B Testing
A/B testing is a great feature that lets you have multiple versions of an ad compete against one another to see which one does better with a particular audience segment. Elements such as headlines or images can be slightly adjusted to optimize your ads for the best results.
Becoming A Better Facebook Ad Manager
The most important feature of successful Facebook Ads is the proper selection of objectives for your campaign. It is brand awareness or lead generation; objective selection can help you make an ad targeting those goals.
Besides the essential facets of planning a Facebook Ads campaign, including budgeting strategies and monitoring performance metrics like click-through rates (CTR) and cost per click (CPC). It is vital to monitor these metrics always to make timely changes for optimum performance.
The goal was not only to familiarize you with Facebook Ad’s interface but also to give practical recommendations on how to create effective campaigns that can bring tangible results for your brand or business.
In the end, to become an ad manager expert, one must work hard and practice too; however, using the mentioned tips and tricks will set a person on the path to mastering Facebook ads. And now, the time has come for you to do your first campaign! You must always remember that your campaigns’ analysis and tweaking is a continuous process; therefore, you won’t stop coming up with new ads, and you will still learn more about how to stay ahead of your competition.
Started using Facebook ad manager, what more can our audience learn? Let us know in the comment section below!
The post Facebook Ad Manager – How To Become An Expert From A Novice In 2024 appeared first on Social Media Magazine.
