But that might not be the case every time. There are a good number of marketers who hate link building as well.
Well, link building for SEO is when described properly comes as achieving the authority to attach a link of your website content on the website of another company.
And this is a very useful technique and practically speaking, it stands as one of the most effective techniques of getting a splendid ranking in the search engine result pages or SERPs. Not just that, this technique call link building is considered as the most effective technique of getting into the top ranks of Google.

More on Link Building

In the year 2016, link building was said to be one of the most important parts of a website. the other one was content. And, this statement came from Ammon Johns who is the Search Quality Senior Strategist of Google Ireland.
But is it the same way in 2019, just like the way it used to be in 2016?
Well, Google has told us that link building is quite important if a website wants to rank high enough in Google’s Search Engine Result Pages.
On the other hand, Moz says, search engines can dissect the prevalence of sites and pages depending on the authority, skill, and reliability of the webpages linking to them.

All you require focusing on are Expertise, Authority as well as Trust. These three are popularly known as E.A.T. So, to know more about E.A.T. you need to go through the Quality Raters Guidelines from Google. This file tells you about what Google has been seeking out for and how to generate your E.A.T. score.
Also, while building links, you need to find out the difference between Low-Quality and High-Quality links. For the same, you can just use the backlink analytics tool from SEMrush which will let you check on every backlink of your website that’s present on all the websites across the globe.
Another thing that you can do is, performing an audit concentrating over backlinks. With this, you can chalk out the toxic backlinks and cast them out.
So, now as I can hope that you can figure out which backlinks are good for your website and which are not, let’s move forward to…

Changing Your Link Building Tactics in 2019

A lot of blogs out there have jotted down lengthy lines about this very same topic, but won’t you feel a bit more comfortable if you find all the necessary information in the very same webpage?
Well, facilitating your issues, let’s get into the details.

Content Creation

Above all, if you are willing to build links then presumably you are now running all over the blogs, posts over social media, video blogs, and so on.
Face a few questions to check if your content is good enough to link.

• Do you craft content just because you want to keep up with your content calendar or do you wish to dish out something to your audience that really has some juice in it?
• Are you researching enough?
• Are you sure enough of the fact that that you are linking trustworthy sources?

Now you must be thinking, why these questions are relevant.
Well, let me tell you that if the ranking of your posts in the SERPs is going down, then with them go down your chances of building links on a long-term basis.

• At the point when asked about what sorts of content they've utilized over a year, 74% of B2B marketers and 90% of the best say they've utilized or crafted long-form content. Long-form content (1800-2000+ words) is at present are acquiring high enough rankings on Google and along these lines can convey more link chances to your website.
• In the month of July 2018, almost 53% of people out there were using smartphones vs the 43% of people who preferred desktops. So, by this what I meant was you definitely need to make your content well optimized for smartphone users.
• Now, this one speaks for itself. Over 1/3rd of smartphone users accessing internet wish to know about products and services through quality content rather than those mere ads.

Begin with Guest Posts

So, if you haven’t yet started guest posting then it is high time for you to start with it.
Why so?
Because guest posts are your best way to gather backlinks. In the guest postings, you ask other fellow companies to jot down a piece of content for them. Now all you have to do is craft a blog and link your website over there several times.
This method of garnering backlinks is admired all over the world due to its effectiveness. And, moreover, there is no loss in this method. Your fellow company gets a blog for free and you get backlinks to your website.
Also, you don’t require running after guest posting throughout the month. All you need to do is pitch your content idea to the content directors and that’ll do. Moreover, Referral Rock says that if you can post your guest blogs 5 times a month, that’ll be enough to get into the top ranks of Google.

Referral Rock Survey Reports

Referral Rock surveys guide us a lot about guest posting. To be precise,

• 60% of businesses craft 1-5 guest blogs for each month
• 27% of Companies craft 6-10 every month
• 10% of businesses compose 11-25 every month
• 5% of companies compose 25+ every month

Ask for Links

Asking for linking your website in the content of other fellow companies is not such a thing that most marketers love to do. But, TBH, this is an important task if you wish to get most backlinks.
And, there are various reasons for people opting out of it. Such as,

• They have no idea of doing it.
• They feel it might seem desperate.
• They find rejections insulting.

Well, if you fit in such a category, let me help you out.

If You Don’t Have an Idea of Asking for Links

Requesting for a link isn't as overpowering as it appears to be. Having a setup plan is imperative with regards to the matter of external link establishment.

If You Find It Desperate

It is not the slightest bit desperate to request that another website link your article. Nobody will think you are battling in your job if you approach them just for a link. The finest bloggers got to where they are just because they requested for links.
When you connect for a backlink, ensure you demonstrate that you are certain about your content.

If You Fear Rejections

This isn't prom (thank heavens) and a few people are not as liberal with regards to linking content as others. Now, if someone says they are not keen on giving you a link, wait for a while to ask them what you could enhance.
It likewise isn't the apocalypse if they just say a no directly and never react to your subsequent question. Be affable and take dismissal with effortlessness. If someone is discourteous to you about requesting a link (it is exceptionally rare that you will experience this), you likely would prefer not to work with them in any case.

Conclusion

Search engines and especially talking about Google, they alter their algorithm related policies almost 250+ times a year.
And, this is Google’s recent update. It is called Google Medic.
The Google Medic Update was a marker of what is to come later on. Though, significant links will keep on being important, having amazing content that earns those links is similarly, if not more, significant.
To put it plainly, backlinking will keep on being a factor for achieving high up rankings in 2019
So, as long as your content stays appealing, relevant as well as providing other businesses reasons to link you, you don’t require making huge changes to your content.
Now, if you are looking for a robust SEO company to manage your rankings and make way for huge traffic to get into your website, you can keep your blind faith on us. We are an expert team of marketers, serving businesses with enterprise level SEO services.