With the rising influence of digital marketing, social media has also become a great platform to promote your products, services, ideas, beliefs and more. To get the best out of social media marketing, you need to know what people are saying about your products, services, and you, even about the competitors to devise a better marketing strategy.  

Once you have the required data in front of you, the information can be analyzed to make informed decisions in regard to social media promotions to get higher user engagement. The higher the engagement the higher will be the sales of your products or services. This data will help you determine the best steps to take to enhance user engagement.

In order to collect the necessary data for social media marketing strategy what you will need is one or more social media monitoring tools. These software are helpful in monitoring everything about user behavior like hashtags, track keywords, URLs and more.

10 amazing tools to aid in social media marketing

Following is the list of 10 best tools that help in social media marketing.

1. Hootsuite

It’s a popular freemium social media monitoring tool that has ability to track activities across a number of social networks and platforms like Twitter, Facebook, LinkedIn, Google+, WordPress and more. It allows scheduling posts, delegating tasks to different person in a social media account, and dozens of other features.  

2. Zoho Social

It is another useful tool for social media monitoring and managing. It allows scheduling unlimited posts across different social media networking channels. Zoho Social is a great social media network manager and allows measuring performance as well as tracking conversions from a single dashboard.

3. Buffer

Buffer is another excellent tool to monitor and manage social media networks. You can easily schedule content which are automatically posted to your chosen social media profiles. It lets you manage Facebook fan and group pages, Pinterest accounts, Twitter profiles, LinkedIn company pages and profiles and Google+. With its analytics tool, you can analyze performance of varied tasks.

4. TweetDeck

TweetDeck is a helpful tool for managing multiple Twitter accounts and monitoring mentions. Earlier it was an independent app now it’s Twitter’s official social media dashboard. It’s a nice tool for scheduling tweets, tracking hashtags as well as monitoring messages and interactions.

5. Mention

It monitors millions of content in 42 languages and report mentions of your brand on social networks, blogs, news sites, any web page or forums. It lets you assign tasks, share alerts, track teams’ actions and more.

6. Brandwatch Analytics

It allows tracking everything from hastags to specific keywords and phrases to your own channels. With the help of customizable query builder, it can be set to track specific topics or broad topics. It allows collecting data from Reddit, Twitter, forums, blogs and more.

7. Keyhole

It’s also a 2-in-1 tool, which lets you track hastags or keywords across social media networks as well as automate posts. It allows monitoring brand mentions across news sites and blogs. Keyhole also provides mention maps to display countries from where mentions come, keyword clouds, and sentiment analysis.

8. Falcon.io

It enables the businesses to maintain consistent brand presence across different social media platforms via team collaboration. It’s a simple tool to use and has almost every feature that is required for social media marketing.

Wrapping up!

Social media is a great platform for connecting with people and it has also become a marketing hub. Businesses can promote their products or services on social media platforms by engaging them in their content. However, to keep users engaged with your products or services, you need to understand their behavior and know what they like or dislike. Social media marketing tools enable the businesses to get insights on user behavior so that they can devise their marketing strategy accordingly. In this post, we have mentioned some of the best social media marketing tools that will add to your productivity and provide user insights.