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How Multi-channel Storytelling Can Grow Your Marketing Roi Blog


distributedmarketing.org
The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and share stories send a humanizing message. No longer are large brands just a logo or skyscraper in the city. In general, customers and brands alike use stories to make sense of things, for education on complex topics and to see why solutions are necessary to solve issues that happen in daily life. If you let your customers in with marketing campaigns that encourage inclusion, they will respond in kind. Good content can drive impressions, but great marketing practices that tell a story can gain loyal brand followers. Stories change consumer attitudes toward a brand and can spark emotions that are not typically found in a sales-based advertisement. But can you really depend on marketing content that is more topical or educational and less sales-geared to increase your bottom line and grow your marketing ROI?

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