2017-08-17 15:09
Sometimes it feels like all the stars have to align perfectly in order to make a sale, and more often than not, succeeding in the real estate business can be a challenge. First, you’v… Read More
Blog Directory > Marketing Blogs > Online Marketing Blogs > How Multi-Channel Storytelling Can Grow Your Marketing ROI online-marketing Blog >
How Multi-channel Storytelling Can Grow Your Marketing Roi Blog
distributedmarketing.org
Tags:
marketing
lead
social media
email
campaign
patient
email marketing
brand
chief executive officer
multilevel marketing
The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and share stories send a humanizing message. No longer are large brands just a logo or skyscraper in the city. In general, customers and brands alike use stories to make sense of things, for education on complex topics and to see why solutions are necessary to solve issues that happen in daily life. If you let your customers in with marketing campaigns that encourage inclusion, they will respond in kind.
Good content can drive impressions, but great marketing practices that tell a story can gain loyal brand followers. Stories change consumer attitudes toward a brand and can spark emotions that are not typically found in a sales-based advertisement. But can you really depend on marketing content that is more topical or educational and less sales-geared to increase your bottom line and grow your marketing ROI?
2017-07-27 13:00
Direct sellers today face many challenges.
One major challenge is having complete control over a local sales force and how they represent the corporate brand. When local distributors creat… Read More
2017-06-30 18:55
You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just kee… Read More
2017-06-07 13:51
This year, LIMRA’s Social Business Conference and the Marketing & Research Conference combined to become the 2017 Marketing Conference. The event brought together top marketers to… Read More
2017-05-26 20:02
Plane tickets booked? Check. Hotel rooms reserved? Yup, thanks to Captain Obvious. Ready to meet inspiring, dedicated financial service professionals in all areas of marketing? You betcha… Read More
2017-05-17 21:26
The DSA Annual Meeting 2017 is just around the corner, and this year Distribion, a Belo + Company brand will be there for the action as a proud exhibitor.
This year’s event… Read More
2017-05-10 22:08
When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professional… Read More
2017-05-05 15:31
Technology allows marketers to communicate with their customers in many ways.
The ability to engage with customers by managing and building a social media presence is important. Even more c… Read More
2017-04-26 19:49
Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts.
One is a widely used marketing model, while the other is a controver… Read More
2017-04-12 20:06
Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwid… Read More
2017-04-05 13:00
This year’s Marketing Automation Trends Report has arrived.
Marketing automation is growing at a rapid pace. Now more than ever businesses are choosing to adopt marketing automation te… Read More
2017-03-29 21:01
Transform negative social media feedback to positive relationships
How you respond to negative customer feedback online is key — don’t blow it!
As far as hobbies go, I’m a… Read More
2017-03-22 19:08
Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
In fact, according to recent… Read More
2017-03-15 19:46
The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experientia… Read More
2017-03-08 16:17
Opportunities ahead
Exciting things are happening in the world of financial services marketing. We joined many top brands at the 2017 LIMRA Distribution Conference for Financial Services la… Read More
2017-03-01 22:16
Is your content boring? Good news, it doesn’t have to be!
B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one… Read More
2017-02-22 18:00
Have you ever encountered service at a store or restaurant so horrible that you never went back?
If so, you’ve witnessed a perfect example of the impact employee engagement can have o… Read More
2017-02-15 19:52
Opportunities ahead.
We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier eve… Read More
2017-02-08 19:55
What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses?
According to Drew Gainor of the Young Entrepreneur Council, white label… Read More
2017-02-01 17:21
It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, m… Read More
2017-01-25 15:44
There are a vast number of marketing channels you have to consider each day. Managing the right mixture of marketing options and executing your efforts efficiently can leave you with a huge… Read More
2017-01-18 13:39
We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards for our work on our latest ebook, Reply All. The winning finalists will be… Read More
2017-01-11 20:46
It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, et… Read More
2017-01-04 14:39
Marketing has changed
As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion… Read More
2016-12-28 14:00
Adjust your stance. Check.
Hold the club using the correct grip. Check.
Swing through the ball after impact. Check.
Golf can be a challenging sport to play, but with the proper training… Read More
2016-12-20 16:25
Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year. We hope that you take in all of the c… Read More
2016-12-14 17:30
The biggest missed opportunity in content marketing is playing it too safe.
Compelling content is only possible when it’s rooted in strategy and insight.
At the most recent Digital… Read More
2016-12-07 14:00
How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results?
The answer is marketing automation.
Sal… Read More
2016-11-30 14:00
Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audienc… Read More
Subscribe to How Multi-channel Storytelling Can Grow Your Marketing Roi
Get updates delivered right to your inbox!