It’s not just enough to implement a Marketing solution, you must be able to maintain it consistently; day after day, week after week, month after month, year after… well you get the idea.
Mere mortals (AKA financial advisors) just aren’t capable of sustaining that kind of consistency. That would take some sort of super-human power.
Automated marketing software for financial advisors makes super consistency a reality. While it may not be as impressive as jumping a tall building in a single bound, it’s an incredibly powerful tool for implementing a successful marketing strategy.
Here are four ways that super-powered communication can revolutionize your financial advisory marketing:
- Establish Authority
- Send a Signal Through the Noise
- Answer Every Call for Help
- Stay in the Headlines
- Save Time for Other Missions
1. Establish Your Authority
One of the keys to successful branding for your financial services firm is to define your target audience and unique market position. By consistently contributing to the conversation around important topics in your field, your super-powered marketing will begin to establish your authority regarding certain words and phrases. Your clients will learn to turn to your website, emails, or social media posts for financial insight, and all you have to do is turn on an automated marketing campaign.
2. Send a Signal Through the Noise
If you think of your message as a radio signal and all of the information thrown at people the noise, it is easy to say it can take a while for your signal to get through. But it takes time to get through.
It would be impossible for a human to consistently publish new content, post social links, and engage with new prospects 24/7/52/365.
Fortunately, your automated marketing system for financial advisors is equipped to do just that. It does this by distributing quality content focused on a specific niche–with super-human consistency.
3. Answer Every Call for Help
Automated marketing for financial advisors allows you to respond to an engagement with a new prospect immediately. All they need to do is call out (fill out a form) and you’ll be there (as an automated welcome email)!
Nurture campaigns allow you to maintain contact with a new contact, creating positive brand interactions each time you deliver them a piece of quality content.
Responding to each person who filled out a form immediately after they press send would be impossible without automated marketing’s super boost.
4. Stay in the Headlines
A superhero’s job is never done, and neither is a super marketing system’s. It takes multiple interactions to familiarize someone with your brand. But often, when someone first discovers your brand, they don’t need your services. If you want to be the first one they think of when the need does arise, you want to be sure to be top-of-mind.
If your automated software has been sending them relevant content on a consistent basis (which it better have!), then you’ll be on the road for increased accounts and more referrals.
5. Save Time for Other Missions
By adopting an automated marketing strategy for your financial advisory, you’re able to save precious time. Instead of personally writing your clients a birthday email, for example, or compiling links to alert them on the latest market changes, you can turn on automated campaigns and move on with your day.
Super financial advisors aren’t always super marketers, but automated marketing makes it easy. Spend your time saving your clients’ money, not sending emails.
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If you are interested in learning more about what it is like to have super-powered marketing, discover the FMG Suite automated campaigns. Our campaigns keep your email and social media active, so you can stay relevant, grow your business, and spend time on other aspects of your marketing.
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