Throughout his career, Cambellotti was aware of the social significance of decoration and, influenced by William Morris, he became a leading figure among artists who were intellectually and aesthetically trying maintain a connection with the organic immediacy of style found in traditional handmade objects and in traditional pictorial coherence, as opposed to the slick surfaces and machine-like images inspired by the Industrial Era.

Here below is a set of amazing posters designed by Duilio Cambellotti in the early 20th century.