From today's Age:

Diddy to design McUniforms?

Workers at McDonald's fast food stores in the US could soon be wearing uniforms designed by Tommy Hilfiger and Sean "P Diddy" Combs.
The hamburger chain is seeking a high-profile fashion designer to give its 300,000 US workers a trendy, stylish new look.
And it says Hilfiger and Combs are among its top choices to design new employee uniforms.

"It's about taking the contemporary look and feel of our restaurants and embodied in our advertising, and incorporating that into our employees' business attire," McDonald's spokesman Bill Whitman said today.

"The desire is to create uniforms that our crews would want to wear outside the restaurant environment."

The uniform plan is an extension of McDonald's ongoing effort to shape its image as a hip, active brand.

I can't wait to have my Fillet O' Fish served by someone dressed like this:



or this: