I've recently come across a number of reports suggesting that the Premier League's upcoming media rights auction could be attracting not only the usual suspects (BSkyB, Al Jazeera, ESPN), but also a couple of Newbies. Tiny detail: these newbies could be Google or even Apple.
Has the time finally come to see football shifting towards a solid online platform, in addition (or at the expense of?) TV? Apple, although the less likely of the two to bid enthusiastically, would strengthen its Apple TV product in Europe. Google, on the other hand, would have infinite possibilities to confirm Youtube as a medium that transcends the nature of the content.
Interesting times.
Read more here:
http://www.ft.com/intl/cms/s/0/e984902a-954f-11e1-8faf-00144feab49a.html#axzz1vzWYCnxO
Has the time finally come to see football shifting towards a solid online platform, in addition (or at the expense of?) TV? Apple, although the less likely of the two to bid enthusiastically, would strengthen its Apple TV product in Europe. Google, on the other hand, would have infinite possibilities to confirm Youtube as a medium that transcends the nature of the content.
Interesting times.
Read more here:
http://www.ft.com/intl/cms/s/0/e984902a-954f-11e1-8faf-00144feab49a.html#axzz1vzWYCnxO
