Slap a few bricks together, make the windows slightly larger than usual, but most importantly design a lobby with lots of glass surfaces opening up to the street (a very large vase with artfully arranged dried branches in it doesn't hurt either) and what have you got?  'Luxury' condos!  Never mind that after two years of Living there the plaster will crack, the plumbing will leak, and the floors will buckle-- you are living the New York dream in The Biedermeier or Trump's Belfry or whatever other loftily-named architectural pile of dung you have happened to unwisely invest in. 

Of course, if you are actually willing to live in a structural ticking time bomb that's a blight on the cityscape, protected from the uncertainties of the city by a compliant (but not-so-secretly resentful) doorperson, you deserve all of the above and more-- unless you're regularly inviting me to cocktail parties on your 'with unaparallelled views' sundeck.