This Max Factor ad from 1945 is very glamorous! It is for the original Pan-Cake foundation makeup created by Max Factor for Technicolor pictures. Pan-Cake was touted as creating a lovely new complexion, helped to conceal tiny skin flaws and it stayed on for hours without re-powdering. It must have been revolutionary at the time for ordinary women to have access to such “movie star” makeup.

As was customary in Max Factor’s advertising, they used actresses as models while promoting their latest movie. Leslie Brooks was featured in this ad. She starred in Columbia’s Technicolor Production of “Tonight and Every Night”. I am not familiar with the actress or the movie, but she certainly is lovely and the movie sounds intriguing!

~Marilyn