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70s Cheryl Tiegs and the Virginia Slims Tennis Sweater

The 1976 Virginia Slims Tennis Sweater. Model: Cheryl Tiegs

This is a Virginia Slims cigarette ad from 1976, featuring model Cheryl Tiegs modeling the ‘tennis, golf, visit Aunt Martha, stroll-in-the-park sweater’. It’s interesting to note that in the 1970s smoking was still considered rather benign and socially acceptable. Case in point: here we have the healthy All-American model Cheryl posing with a cigarette and happily grinning. Virginia Slims, which was marketed for women, capitalized on the slimmer and longer cigarette as a contrast to men’s cigarettes.

The tennis sweater was made of 100% acrylic and was completely machine washable (very handy when getting rid of smoke stench). It was embroidered with a tennis racquet-wielding flapper lady and their slogan. “You’ve Come A Long Way, Baby”. Available for $9.00 and two pack bottoms from Virginia Slims Regular or Menthol.

I have seen these tennis sweaters go for a pretty penny on eBay. My guess is that they are rather rare, considering the rigamarole you had to go through to buy it!


This post first appeared on Musings From Marilyn, please read the originial post: here

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70s Cheryl Tiegs and the Virginia Slims Tennis Sweater


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