You just have to log on to the Internet to notice the changing trends in the Marketing world. There is a flurry of activity in social networking sites. Everyone is busy marketing their products and services. The communication between the marketer and the consumer has changed rapidly. Technology is struggling to keep abreast with the whims of the marketers. In this context, are the business schools providing MBA in marketing toeing the line to produce better professionals?

There are only a handful of colleges who provide a comprehensive course in MBA in marketing. In fact, every MBA program has to be backed by marketing. But for students who make marketing their core subject, the faculty in the business schools holds the key to their success. The teachers of MBA in marketing should be research-oriented and should have the talent to imbibe the students with their knowledge. It has been noticed that whenever a professor gains recognition through publication of his work, the college also always gains popularity.

Marketing has to be more innovative today and establish newer methods of communicating with the consumer. Authentic and innovative ideas often catch the eye. Thus, MBA in marketing should be so structured that the students not only learn the basics of marketing but should also train their mind to evolve with time. Their curriculum should contain current and future trends. Only then we will create students of MBA in marketing who are well-versed to deal with change whether they become sole proprietors, join leading companies, or even become the President.