Mumbai, August 7th, 2008: Gili one of the country's first branded and popular jewellery brands today announced Bipasha Basu as its new brand ambassador. The brand Gili had earlier been wholly acquired by the effervescent Gitanjali Group the country's largest integrated diamond and jewellery manufacturer and retailer.
Bipasha Basu is the reigning queen of bollywood with hits like Omkara, Race, Goal and the much-awaited movie of the year Bachna Ae Hasino.etc.
The Gitanjali group strongly feels that Bipasha epitomizes what Gili stands for. Mr. Mehul Choksi Chairman Gitanjali Group and Nakshatra said, "In our effort to find the right brand ambassador or Gili - a brand of mass appeal, we have stumbled upon the gorgeous and vivacious actress Bipasha Basu to endorse her alluring personality on its products, which is a rhapsody of the traditional and modern. Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili."
Commenting on the occasion Bipasha Basu, brand ambassador Gili said, "It gives me immense pleasure to be associated with a prestigious brand like 'Gili'. I personally endorse it as I can totally depend on the brand value. Diamonds are a girl's best friend and Gili offers a wide range of diamonds to choose from. I hope this association is amiable and mutually profitable."
The first jewellery brand to be launched in India- Gili, has achieved a suprebrand status, and offers Indian consumers a world of choice and 'Easy Elegance'. Its primary brand value is 'Genuine diamond and gold jewellery at affordable prices'. Today, Gili is one of the top brands for studded jewellery with more than 500 outlets in over 30 cities, including various retail formats, stand-alone stores, shop-in-shops, outlets at airports etc. Gili has several of its exclusive showrooms called the 'Gili World'. Growing dynamically, it has a sub-brand to itself called the 'Facet Shoppe'. It comprises of a highly priced product range, suitable for weddings and other such planned purchase.