This article in HT said that shopkeepers are selling Maggi at Rs.100+ (MPR Rs.10), which means over 10 times the price because there is a demand for it.. I fail to understand what kind people knowingly want to put their health at risk for eating Maggi, especially when they are paying over 10 times the cost. Could it be Maggi addiction?

Quoted from HT

Rashmi Sinha, a 29-year old graphic designer living in the area, echoes the opinion of many Maggi lovers across the city.

“We have been having Maggi for so many years, I think we are immune to the Lead content in it. If adulteration had to stop us from having food in this country then we would stave to death,” Sinha said.

While i agree with the later half of Rashmi… i don’t believe that anyone can develop immunity from long term Exposure to Lead.

Please read the point below which i have taken from Wold Health Organisations website… Make sure to read the second last point.

Key facts

• Lead is a cumulative toxicant that affects multiple body systems and is particularly harmful to young children.
• Childhood lead exposure is estimated to contribute to about 600 000 new cases of children developing intellectual disabilities every year.
• Lead exposure is estimated to account for 143 000 deaths per year with the highest burden in developing regions.
• About one half of the burden of disease from lead occurs in the WHO South-East Asia Region, with about one-fifth each in the WHO Western Pacific and Eastern Mediterranean Regions.
• Lead in the body is distributed to the brain, liver, kidney and bones. It is stored in the teeth and bones, where it accumulates over time. Human exposure is usually assessed through the measurement of lead in blood.
• There is no known level of lead exposure that is considered safe.
• Lead poisoning is entirely preventable.