Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Trust yourself

If you believe you can quit your day job and make a living writing a blog, give it a shot. Risk will sometimes result in failure but it is vital to trust yourself and go for it.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Love what you do

You must be committed to your blogging, your passion is the key to your success. Pour your heart and soul into everything you do around your blog.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Go for a home run

Never sacrifice quality. Quality is much more important than quantity. Put time into researching and producing content. One epic blog post will result in much more than several average posts.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. One home run is much better than two doubles.

Pick carefully

You are busy, time is short. Make sure to spend your time on things that will get you to reach your blogging goals. Ignore the rest.

People think focus means saying yes to the thing you’ve got to focus on. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

Work hard to make it simple

There is power in a good blog design. It makes your blog stand out from the crowd and delivers better conversions.

Design is not just what it looks like and feels like. Design is how it works. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

Steal great ideas

Read a lot, open your mind to ideas and look at the world with the “I’ve got to blog about this” mindset. You will find ideas in everything, ideas that you can steal and convert to your blogging field.

We have always been shameless about stealing great ideas.

Your goal isn’t to make money

Don’t focus on money. Build your brand and your audience first. Money will come as a consequence of the blogging work you do.

Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence, we’ll make some money.

Don’t lose faith

Blogging is hard, many bloggers fail and most blogs die. It is important never to give up and just continue going for your dreams.

Sometimes life hits you in the head with a brick. Don’t lose faith.

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