NFTs have also attracted independent designer brands. Staffonly, a menswear designer brand in China, created an online auction platform for NFTs and released a series of virtual images for its latest men’s season.
“NFTs allow young people to participate more in the virtual world – it’s a good vehicle for artistic expression,” says co-founder Shi Mo.
Build a metaverse ecosystem
Chinese Fashion Brands are slowly dipping their toes into the metaverse, mostly experimenting with NFTs. But global fashion brands in China are investing more in Web3. Louis Vuitton and Nike have been building virtual worlds on platforms and in games as they seek to establish their presence in the metaverse.
In the decentralized online fashion store published by The Fabricator Studio, consumers can design NFT clothes in their virtual world with digital fabrics, decorations and accessories provided by designers, becoming co-founders with the creator of the unique garment , providing consumers with enough space for freedom and interactions.
Exploring diverse gameplay and gradually forming a new model for the decentralized metaverse should be the future development direction of China’s fashion industry. Li-Ning’s cooperation with Bored Ape has been well received by young people and has opened up a new intellectual property licensing model in China.
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The era of Web3
A new generation of multimedia digital designers in China such as Xiao Ling, 00 and Sun Yuxi (CheeseTalk) have made their mark in the Web3 and NFT spaces and are now able to work with fashion brands and fashion media, in beginning a new era of partnerships.
China’s digital fashion ecosystem is uniquely positioned as the definition of ownership evolves and NFTs gain popularity. According to Patrice Nordey, head of global strategy and operations at Fabernovel, the development of NFT in China will be seen as a title deed for digital assets and intellectual properties.
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