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Fashion brands react to the war in Ukraine

Fashion Brands React To The War In Ukraine

Fashion companies and industry professionals are responding to the invasion and ongoing war in Ukraine, with many choosing to suspend business in Russia.

On March 1, vogue Ukraine – which is owned and operated by Media Group Ukraine, and licenses the Condé Nast International name and branding – has appealed to the luxury fashion and beauty industry, asking them to impose an embargo on the export of their products to Russia. It specifically named and labeled LVMH, Kering, Richemont, Prada Group, Swatch Group, Puig, Chanel, Hermès, Dolce & Gabbana, Max Mara, Burberry, Valentino, Versace, Hugo Boss, Calzedonia and Shisheido in its caption.

“Following the unprecedented military aggression by the Russian Federation and the growing humanitarian crisis in Ukraine, vogue UA urges all international fashion and luxury conglomerates and companies to immediately cease all collaboration in the abuser market,” the publication wrote. “These measures should apply to brands and other entities that produce, distribute and sell fashion items, accessories, jewelry and watches, luxury lifestyle products in the Russian market. Being conscientious and choosing humanity over monetary benefits is the only reasonable position one can take in the face of Russia’s violent behavior. Besides, vogue UA is calling on the global fashion industry not to remain silent in these dark times as it has the loudest voice. vogue UA encourages its partners and colleagues to join this call to action.”

The US government has imposed new sanctions on Russia following its invasion of Ukraine. FedEx and UPS have halted delivery services to Ukraine and Russia, as has DHL.

Within the fashion industry, some brands have pledged to support and amplify organizations that help people on the ground in Ukraine and on the Polish border. Ukrainian designers such as Svitlana Bevza de Bevza, Vita Kin and Anna October have shared personal and heartbreaking stories in a bid to draw attention to the conflict. 1Granary founder Olya Kuryshchuk collects signatures on a letter that asks “fashion companies and their leaders to stand with Ukraine and strongly condemn the Russian invasion.”

Renzo Rosso’s OTB Foundation – the non-profit arm of the fashion conglomerate of the same name, which owns Diesel, Maison Margiela, Marni, Viktor & Rolf, Jil Sander and Amiri – and the Camera Nazionale della Moda Italiana (CNDM) are working with the United Nations Refugee Agency (UNHCR) to help displaced Ukrainians. Kering promised a “significant donation” to the UNHCRalthough the company does not disclose an exact amount.

Balenciaga, one of Kering’s brands, is devoting its social platforms to sharing updates on the situation and has donated to the UN’s World Food Programme. Gucci – another Kering property – donated $500,000 to UNHCR as part of its Chime for Change initiative.

In the United States, the Tapestry Foundation announced that it had donated $100,000 to the United States for the UNHCR and would “match donations from North American employees for humanitarian relief efforts”. One of its brands, Kate Spade New York, said it would send $25,000 to the International Rescue Committee, in addition to the donation from its parent company.

In an interview with Christina Binkley for vogue Business, the team at luxury retailer Tsum Kyiv, wants its industry partners to take a tougher stance, especially when it comes to business relations with Russia.

“Paris Fashion Week continues, but in Europe there is a real war going on,” said Marusya Koval, marketing director of Tsum Kyiv who Binkley says is now in Poland. “The fashion industry must stand up. Stop trading – stop supplying Russia. Stop your relations with Russia.”

We track how fashion brands are responding to the current crisis in Ukraine, focusing on companies that have suspended operations in Russia, either due to issues within the supply chain or due to ethical concerns. We will continue to update this post with any developments.

Acne Studios

In the presentation notes for its Paris Fashion Week show, Acne Studios wrote that the brand “stands in solidarity with Ukrainian citizens” – as such, it has “put all our activities in Russia on hold” and donated €100,000 to UNHCR and UNICEF. , according to an image posted by WWDis Booth Moore.


Following similar announcements from the Fédération Internationale de Football Association (FIFA) and the Union of European Football Associations (UEFA), Adidas announced on Tuesday that it had suspended its partnership with the Russian Football Union, in light of the dispute. underway in Ukraine.

Canada Goose

Reuters reports that Canada Goose is “[suspending] all wholesale and e-commerce sales to Russia…in light of the challenging operating environment and evolving sanctions against Russia.”


Ganni is suspending all business with Russia, in solidarity with the people of Ukraine, the brand said in an Instagram post. He is also donating DKK 100,000 to the Danish Refugee Council, to support the group’s efforts to provide aid to people displaced by the ongoing conflict.


Nanushka, based in Hungary, is cutting financial ties with Russia, CEO Peter Baldaszti says vogue Business on Tuesday, promising that the brand will not sign new deals with wholesale partners, fulfill any pending orders or make in-country deliveries. “We have respect for the Russian people and our partners. We know it’s not their decision, but it’s impossible to do business with Russia based on our moral values,” he said. . “This is an important financial decision for Nanushka, and we hope for a quick resolution so that we can rebuild these relationships.”

Nanushka, who belongs to the Vanguards group, also posted a written acknowledgment of the ongoing dispute and had a string quartet perform the Ukrainian national anthem during her presentation at Paris Fashion Week. The models’ makeup also echoed the colors of the country’s flag.


According to its Russian website, Nike has suspended online sales in the country because it “cannot guarantee delivery of goods to customers”, instead directing shoppers to physical locations, Quartz reports.

Yoox Net-a-Porter

Yoox Net-a-Porter released a statement on its Russian websites announcing that it would not be shipping orders to Russia. “Due to the current situation, we are unable to process new orders in your country. Fulfillment of all orders has been suspended until further notice,” reads, per fashion company. Yoox Net-a-Porter is owned by Richemont.

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This post first appeared on Daniel Phillip, please read the originial post: here

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Fashion brands react to the war in Ukraine


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