Black Noir is a brand new 2012 tanning lotion from Designer Skin that they describe as a successor to Black 20X.

In you’re not familiar, Black 20X was the original “Black” lotion released a few years ago, but continues to be a best-seller today. It set the bar for other lotions to match, and many tried to, including a bunch that just tried to piggy-back off the success of the name (DS claims that 45 other products with a similar name have entered the market since its debut).

Fast forward a few years and we have Black Noir, a 22X Black Label Private Reserve bronzer lotion that contains ultra-pure DHA and Erythulose to get you super dark. Despite the fact that this product doesn’t have any hemp-based ingredients (which can provide ultimate moisturization) its Magical Silicone Emulsion will leave your skin radiant and silky smooth.

There are also ingredients in this lotion to help produce color faster and provide some anti-aging benefits. DS also boasts that their SunStay Technology and Fade Defying Formula help maintain and prolong the life of your tan.

Black Noir hasn’t been out very long at the time of this writing, but the feedback so far has been very positive. The fact that Designer Skin is positioning this lotion right there at the top among Luminary and Black 20X also adds to its credibility.

This lotion comes in a gold sparkly bottle and has a refreshing citrus scent with a twist. The standard 13.5oz bottle retails for $110.00 and 0.5oz sample packets can run upwards of $10-$15 each.