Saw this at the Steps outlet at Fanar.

Even if one were to ignore the obvious typo, that’s a pretty stupid tagline for a Shoe. I mean… you are paying for a shoe that makes you feel as if you are walking barefoot! How can THAT be a good thing? Of course something similar for contact lenses or the likes would make a lot more sense, but shoes? Surely some other version of ‘Like your feet don’t touch the ground’ could’ve been thought up for this.

I am sure they meant it in a good way - that your feet get to breathe and all, but there must be a better way to put it as opposed to suggesting (to some, if not all) that you will feel the stones and pebbles pricking your feet when you wear these shoes.