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I was scrolling through my Instagram feed this morning and was curious about the ads that were shown to me. Why were these particular ads shown? What was the basis of targeting? What does Instagram know about me? I took screenshots and then tried to analyse what Instagram knows about me. So, here are the ads : Smaaash Smaash is a Mumbai based sports and entertainment centre. I have been there twice in the last few years. I was quite surprised when this ad showed up on my feed. I am neither into sports nor do I visit a lot…

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