Are you a stay-at-home mum who has a burning ambition to start your own online business? If so, it has never been so easy to set up a fully-functioning e-commerce store. Below are some of the main factors you should consider, before you create your own online store.



Research and Planning

When you create an online store, it is important to prepare properly. You need to research your market, research the technologies required to develop an e-commerce website, and find out how much this type of project will cost. Once you have this information, you can start to plan the activities required to develop your online store.

Create a Business Lead and Customer Subscriber Email List

Most businesses should consider building a business lead and customer email subscriber list. If you do this, you can develop a relationship with your subscribers and they will be more likely to purchase the products and services you promote.

To create these email subscriber lists, you simply ask your website visitors and customers to enter their details, including their email address, into an opt-in box. Email marketing apps and similar email marketing systems can be used to capture contact details and let you send emails to these people.

Choose a Reliable E-Commerce Platform


In recent years, a wide range of e-commerce platforms have been developed. Each of the most popular e-commerce solutions available has its own benefits and drawbacks. The e-commerce platform you choose has to be easy to use, reliable, and secure.

The main types of e-commerce platforms you should consider using include Magento, WordPress with the WooCommerce plugin, and a range of cloud-based online store solutions such as Shopify. The e-commerce platform you finally decide to use will depend on your budget and your requirements.


Create Stunning Graphics
The appearance of your online store says a lot about your business. Creating attractive, high quality graphics is the most effective way to enhance the image of your online store. This is why it is vital to hire a graphic designer, who is able to develop professional looking graphics that portray your business in the best possible light. The most important visual components you need to get right on your website include website headers, logos, buttons, product images and calls to action.

Promote Your Online Store

Once you are happy with the e-commerce platform you have installed, you should focus on attracting shoppers to your website. There are many free and paid ways to achieve this.

The most effective ways to send free traffic to your website include social media marketing, search engine optimization and linking to your website from other popular websites. The most effective paid methods of sending shoppers to your website include paid search engine ads and social media website ads.

Creating your own online store should be an exciting, straightforward process. However, if you don’t know what you are doing, it can become a time-consuming, frustrating experience. Understanding each of the steps above will make the whole process of creating your own e-commerce store much easier.


**this is a collaborative post.