Okay so I’m not going all the way to London for this, but if it ever shows up stateside, I know what I want for my next birthday.

I think the generic term is “Immersive Experience”. I don’t know how long this sort of thing has been around, but they’ve been popping up a lot in the DC metro area, sometimes at places like National Harbor which are built for large exhibitions, or in disused retail space, of which there is quite a lot. Last year, we went to see the Immersive Vincent Van Gogh experience, which was super cool, and we’re doing one called “Dopamine Land” tomorrow. But then, since I ended up with the right advertising cookies I guess, this appeared to me today:

Jeff Wayne’s Musical Version of The War of the Worlds: The Immersive Experience