I was asked an Interesting Question over the weekend at the Venice Farmer’s Market. I was just getting some figs and a woman approached and asked “how did I know that these were figs from their farm and not Whole Foods (WF) or a similar store?” I replied that it’s simple: more soul. For example, the figs bought at WF have short stems and usually there’s one or two bad ones in the lot. However, the farmer’s market figs had a nice curl to the stem and they tasted fantastic. A lot of Fruit found at the store ripens on the truck, organic or not. Your Local Farmer typically brings already ripened fruit to the market, so it’s always better. Plus you are supporting your local farmer, what could be better!