Let me help you. Please.
I had your job before, making cold calls and email Pitches. It sucks. Allow me to make your life easier.
Unless you are Offering to pay me a decent wage (see #SwifferDads campaign) to write about your product or brand, or you are offering to give me a pricey and/or sexy product (think Bluetooth headphones, flat-screen TVs, sports cars, lots and lots of tasty alcohol, etc.), just save yourself the time and effort.
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I have no interest in running your high-res photos of celebrity dads giving their kids BPA-free high colonics.
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Don’t be selfish – share this on social media. The writer needs to prove to his wife what he's up to all day at home. Cheers!