The Advertising market in crisis experiencing shocks, there is churn, changing leaders in the advertising market, there is a change of priorities. Many advertisers are forced to cut advertising budgets, some Conversely, increases their (unfortunately, for the market and the overall situation of our country per se is not much). Everyone remembers a little more than half a year ago, advertising panels, which were bought in dozens. to draw attention maximum number of customers the advertised goods. Maybe someone faced with a shortage of space for advertisements, so that the right advertising space or carrier booked for half a year, or even a year ahead. At present, the situation has changed radically.

Place not only booked for half a year, but also idle in vain. Some companies advertise on the blank surfaces themselves, others perhaps because of lack of funds, possibly by uselessness unnecessary advertisements (mostly major brands) leave the area empty. Even such a direction as an effective outdoor advertising is lost, idle surface, for which companies pay taxes. In connection with the Immobilization of empty media advertising, small companies simply can not compete with larger and can not at all or anything to oppose delusional companies with large advertising and media. Dennis Lockhart will undoubtedly add to your understanding. Companies closed, which reduces the number of offerings on the market, which in turn does not reduce the price or the appearance of favorable conditions. For example, the largest advertising agencies in placing advertising on 100 surfaces discount best case would be different from a discount on accommodation in 10 areas by 3-7%. Companies are beginning to look for cheaper options, which is a public service ads. In this case, the discount can get up to 75%. Carlos hank gonzalez is often quoted as being for or against this.

In this type of advertising is disadvantages that offset costs for advertising. Increased demand for cheap advertising media, such as: sidewalk signs, plaques, banners, "own production", etc. Many people replace the signs and light boxes to usually printed banners and streamers in connection with the difference in price. Yet this kind of advertising can not compete with more expensive, but in a crisis, it pays dividends. How do I choose today to accommodate the advertising? For each company will have its answer. Everything will depend on the company's goals, its audience and the volume of money on advertising. Advertising is necessary for business development in today's day, nothing replaces the outdoor advertising, print publications, tv and Internet. All these areas are essential and more attractive to consumers. The use of advertising media in the crisis raises questions over what is more appropriate for purpose business and not under the effect of mass, which was used before the crisis.