Nigerian Breweries Plc, producer of “33” Export Lager Beer, has taken its Friendship Experience Party to Sweet Garden Hotel at Onitsha in Anambra State.

The exercise was an opportunity for consumers to be treated to amazing music, fun and games.

This followed similar parties organised by the brand in Lagos, Ibadan and Uyo, where consumers trooped out in large numbers to enjoy “33” Export while they were entertained by top disc jockeys (DJs) and comedians, including Bash, I-Go-Save, Shakara, Ajebo, DJ Kentalky and DJ Real.

Portfolio Manager for Mainstream Lager and Stout at Nigerian Breweries Plc, Emmanuel Agu said “33” Export Lager Beer was focused on highlighting the time-tested values of friendship, hence its decision to create an atmosphere for which the values could be expressed.

“Building on creating experiences, the brand is leveraging on the Friendship Experience Parties to engage with its customers and deepen its relationship with friends of the brand across the country,” he said.

With auctions and other interesting activities, friends in Onitsha were rewarded with gifts, such as generators, refrigerators, standing fans, T-shirts, among others.