TWO YEARS AGO, WE WERE PROUD TO FEATURE THE INIMITABLE Alexa Chung ON OUR COVER. AND WE’VE BEEN FOLLOWING HER EXPLOITS KEENLY EVER SINCE. SO WE WERE DELIGHTED TO DISCOVER TODAY THAT ALEXA’S THE NEW INTERNATIONAL SPOKESPERSON FOR L’OREAL PROFESSIONNEL.

L’Oréal Professionnel announced: “She is the most Parisian of Londoners and her effortlessly chic style strongly resonates with L’Oréal Professionnel’s fashion and Parisian anchorage. Alexa Chung will embody two key L’Oréal Professionnel launches: Parisian Nudes, the brand’s new Parisian chic haircolor collection, and Pro Fiber, the brand’s star long-lasting hair repair range that will be renovated in 2018.

Followed by 2.8 million people on her Instagram account, Alexa Chung also has an unsurpassed list of credits. Her accolades include the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards. As well as collaborating with Vogue UK on its “Future of Fashion” video series, which won two Webby awards, Alexa currently serves as an ambassador to the British Fashion Council. Alexa has used her visibility on the international fashion scene to write a best-selling book, aptly titled ‘It’. She also co-founded Villoid, an award-winning app whereby users can create their own online style community.

More recently, L’Oréal Professionnel already had the pleasure of partnering with Alexa Chung and was backstage for the launch of her first clothing label, ALEXACHUNG, in London last May. This collaboration continued later in the year for the fall edition during Paris Fashion Week 2017.

“We are absolutely thrilled to welcome Alexa Chung as our 2018 L’Oréal Professionnel International Spokesperson. Alexa Chung truly embodies some of L’Oréal Professionnel’s core values. She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, impertinent and free. In 2018, she will represent two key launches for the brand, both in haircare and haircolor”, says Marion Brunet, International General Manager L’Oréal Professionnel.

Color me French with Parisian Nudes!

Alexa Chung will first be the face of L’Oréal Professionnel’s new Parisian Nudes collection. Parisian Nudes consists of 75 shades by Majirel, Inoa and Dia, ranging from the softest beiges to the more intense browns, and a new pro technique that consists in the association of shades to recreate the highs and lows of a natural colour. Parisian Nudes will enable stylists to personalise each colour and create, in the image of the Parisian woman, not one but a multitude of colours!

Long-lasting hair repair with Pro Fiber!

Alexa Chung will also embody L’Oréal Professionnel’s star long-lasting hair repair range: Pro Fiber. Three years after its launch, the brand’s first ever professional long-lasting treatments to stop hair damage forever, is in the spotlight again in 2018 with the same high tech efficiency recognised by hairdressers and an easier-to-use offer. To be discovered soon in salon.

Follow: Alexa Chung @lorealpro #lorealpro

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