If you want your Business to blow up and do great things in 2024, then one of the things you really need to get right is your brand. Why? Because these days, there are so many options that the customer does not have to come to you unless they have a compelling reason. Obviously, good products and services are a big part of this, but all other things being equal, it is how attractive, and how visible your brand is which will bring people flocking to you, or not, as the case may be.

Don’t worry though, because there are, as you can see, lots of cheap and effective things you can do to brand your business this year…

1. Private Number Plates: Not Just for Footballers and Celebrities

Let's start with something that's as fun as it is effective: private number plates. Now, before you start thinking that's a bit too posh, hear me out. A cleverly chosen number plate can be a mobile advertisement. Parked outside your business or cruising around town, it’s like having a tiny billboard on wheels. Just make sure the plate is witty or relevant to your business – 'Y4Y SALES' could work, 'UWOTM8' not so much.

2. Guerrilla Marketing: Unleash Your Inner Cheeky Chappy

Guerrilla marketing is all about being bold, cheeky, and creative. It’s the marketing equivalent of a flash mob in Trafalgar Square. Think about unexpected places to leave your mark – chalk art on pavements, clever stickers in public places, or a pop-up event that leaves people buzzing. Just make sure it’s all above board – you want to be remembered for the right reasons.

3. Social Media: Not Just for Posting Your Lunch

Social media is the bread and butter of modern marketing, but in 2024, it’s all about authenticity. Ditch the salesy posts and start a genuine conversation. Share behind-the-scenes peeks, customer stories, or funny anecdotes. And don’t forget the power of a good meme – they’re the digital equivalent of a cuppa with a mate.

4. Collaborations: Two Brands Are Better Than One

Collaborating with another business is like having a work bestie. It doubles your exposure and allows you to tap into their audience. Find a business that complements yours and brainstorm some quirky collab ideas. It could be co-hosting an event, a joint social media giveaway, or a cross-promotion deal. Just make sure you’re not pairing up with your direct competition, or it's like sharing your chips with a seagull – risky business.

5. Podcasts: The Radio of the 21st Century

Starting a podcast can be a fantastic way to engage with your audience. And don’t worry, it doesn’t have to be slicker than a James Bond suit. A simple, authentic conversation about topics related to your business can do wonders. It’s like having a natter over the garden fence with your customers.

6. Quirky Business Cards: Leave a Lasting Impression

Business cards in 2024 need to be more than just a name and number – they need to have a bit of pizzazz. Think about quirky designs, unexpected materials (ever seen a wooden business card?), or even cards that double as something useful, like a mini ruler or a coaster. It's like giving someone a tiny piece of art – they're more likely to keep it and remember you.

7. Community Involvement: Get Out There and Mingle

Getting involved in your local community can see your brand soar into people’s consciousness, and in the most positive way possible, very fast. So, without a doubt you can, and should, use it to build your brand in 2024., whether you choose to sponsor a kids’ footie team, donate food to a food bank, or walk dogs in the local rescue centre.

8. Blogging: More Than Just Digital Diary Entries

Don't underestimate the power of a good blog, yes even in 2024. You might think blogging has died a death now that social media and vlogging is a thing, but many [people still prefer to read their cogent, so do not hesitate to share your expertise, offer valuable insights, or simply entertain. A well-written blog not only boosts your website’s SEO but also establishes you as a thought leader in your field. It's like having a friendly chat with your customers, but in writing. Plus, a blog post is a great excuse to show off your personality – be it cheeky, clever, or outrageously opinionated.

9. Competitions and Giveaways: Everyone Loves Free Stuff

Who doesn't love a good freebie? Host competitions or giveaways that encourage interaction and excitement around your brand. It could be as simple as a photo contest on Instagram or a 'funniest caption' competition on Twitter. Remember, the prize doesn’t have to break the bank – it’s more about the engagement and buzz it creates.

10. Quirky Email Signatures: Leave a Smile in Their Inbox

Your email signature is an often-overlooked marketing opportunity. Get creative with it. Include a funny quote, a quirky fact about your business, or even a special offer. It’s a small touch, but it can make your email memorable in a sea of bland sign-offs.

Get your quirk on and your brand will blow up in 2024 for sure!