The Hipster subculture typically consists of white millennials living in urban areas. The subculture has been described as a "mutating, trans-Atlantic melting pot of styles, tastes and behavior" and is broadly associated with indie and alternative music, a varied non-mainstream fashion sensibility (including vintage and thrift store-bought clothes), generally progressive political views, organic and artisanal foods, and alternative lifestyles. Hipsters are typically described as affluent or middle class young Bohemians who reside in gentrifying neighborhoods.
The term in its current usage first appeared in the 1990s and became particularly prominent in the 2010s, being derived from the term used to describe earlier movements in the 1940s. Members of the subculture typically do not self-identify as hipsters, and the word hipster is often used as a pejorative to describe someone who is pretentious, overly trendy or effete. Some analysts contend that the notion of the contemporary hipster is actually a myth created by marketing.
In a Huffington Post article entitled "Who's a Hipster?", Julia Plevin argues that the "definition of 'hipster' remains opaque to anyone outside this self-proclaiming, highly-selective circle.In Rob Horning's April 2009 article "The Death of the Hipster" in PopMatters, he states that the hipster might be the "embodiment of postmodernism as a spent force, revealing what happens when pastiche and irony exhaust themselves as aesthetics." In a New York Times editorial, Mark Greif states that the much-cited difficulty in analyzing the term stems from the fact that any attempt to do so provokes universal anxiety, since it "calls everyone's bluff".