Nicki Minaj is no stranger to big deals and her latest pact is with a multi-year, multi-dimensional pact with Maxim.

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It was announced today that the femcee has been on-boarded as the Global Brand Ambassador of MaximBet.

The partnership will see Minaj become a central figure within the sports betting business. Per the company, Onika’s focus will be on the lifestyle components of the brand, and the goal with be to broaden its audience via a multitude of mediums – including inviting more women into the mix.

Touted as a “lifelong sports fanatic,” Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences, and branding all designed to bring together entertainment, sports, celebrity, and betting.

The robust venture will see the superstar become the Creative Director of Maxim Magazine too.

Speaking on the deal. the rapper said:

“I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.

I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!” 

Daniel Graetzer, CEO, MaximBet added:

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman

Her role as a strategic advisor to  MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.” 

Sardar Biglari, Editor-In-Chief of Maxim concluded:

“We are thrilled to partner with Nicki Minaj. She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will be transformative for Maxim.” 

The news comes as buzz reaches fever pitch for Minaj’s new album, her first since 2018’s ‘Queen.’

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