by Gerrit Heinemann : Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

ISBN : #3662439638 | Date : 2014-11-21

Description :

PDF-11ba4 | n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and busi… Social – Local – Mobile: The Future of Location-based Services (Management for Professionals)

Social – Local – Mobile: The Future of Location-based Services (Management for Professionals) by by Gerrit Heinemann

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