Direct Marketing
It's no secret that major record labels no longer control all of the radio, venues, and distribution channels as they did in the past. Indie artists have a choice to hire a music marketing company to provide direct marketing promotions.
It's no secret that major record labels no longer control all of the radio, venues, and distribution channels as they did in the past. Indie artists have a choice to hire a music marketing company to provide direct marketing promotions.
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The direct marketing model completely bypasses the major record label model. Marketers are able to create interest in your music by identifying targeted fans more likely to listen to your style of music. Through various promotions and software tools, they can develop a relationship, monetizes those relationships, and use those relationships to expand the fan base. Direct Marketing also serves as a model for up sales and the ability to market to the same person over and over again! Sounds pretty simple right! The concept actually is! Strategies used in direct marketing has been used for several decades. But we have to admit it takes time, hard work, and can even take several hundred dollars. Some of the expenses to consider is the cost for paid campaign ads, automated software tools, search engine optimization techniques, high-value websites, content marketing, video marketing, and other marketing strategies and sources. Also, depending on your budget targeting your fans can take days, weeks, or even months before you will see any generated traffic that will excite you!
FM Radio No Longer Require A Major Record Label
Successful Marketers such as Devine Jamz Gospel Network have access to FM Radio Stations which can boost audience listeners. Quality music is guaranteed radio airplay on legitimately monitored radio stations that are verifiable by Digital Radio Tracker, Mediabase, and/or DBS.
Of course, the songs must be clean and positive, but the formats include Gospel/Christian/Christian Rap, CHR Pop/Top 40 Mainstream, Rhythmic Urban/Hip-Hop, UrbanAC/Adult Contemporary, Rock/ Alternative/Active Rock, and Country/American/Alt-Country. There is even more marketing to compliment what radio does not offer. For more music marketing success strategies go to Marketing provided by Devine Jamz Gospel Network and get started with creating a plan of action.
