Who doesn’t love a Song that pulls at the heartstrings? Listen to the soothing yet powerful sounds of Swedish producer iSHi who recently released his debut single ‘No More’ under the new moniker The Alley. The track features an anonymous female vocalist accompanied by a 24-piece string arrangement courtesy of world-renowned violinist Erik Arvinder. The song channels Adele meets James Bond and the lyrics are filled with emotion touching upon a relationship that has come to an unfortunate end.
In 2015 the chart-topping producer iSHi released single ‘Push It’ alongside Rappers Pusha T and Tinie Tempah which received much acclaim. iSHi has also worked with a bunch of amazing artists including Stormzy, Craig David, Rihanna, Swedish House Mafia’s Sebastian Ingrosso and has also had 3 number 1 singles in the UK and produced numerous platinum selling hits such as ‘Written In The Stars’ with Tinie Tempah, ‘Read All About It’ (feat Emeli Sande)’ with Professor Green and ‘Waiting All Night’ with Rudimental.
iSHi explains his pseudonym, “The Alley is a venture for my timeless songs,” he says. “Think of it as an alter ego, like Eminem and Marshall Mathers. The Alley project is James Bond meets amazing songs, with timeless artwork and visuals that are all based in one world.”
It takes collaborating with a talented artist who is able to add their magic touch to create a number one song. Producing nothing but hits iSHi is heading in the right direction and will continue to do so while making songs which resonate with many people. Be on the lookout for more great music from the man himself.