Li Rye unleashes a new video for his song “Rookie Of The Year”. In the video, shot by Simba, The Mobile, AL native can be seen in the studio with his friends as he boasts bravado lyrics about demanding his respect and his goal of changing the game.

The Visual for “Rookie Of The Year” is a continuation of Rye’s hot streak of video releases as his latest visuals comes off the heels of his most recent videos for “BROKE ASF,” “Deceive Me” and “My Baby.” Rye’s infectious energy and hard-hitting bars have garnered him an authentic, loyal fanbase proving he’s next up. His previously released track “Rental Cars (RADARADA)” has accumulated more than 1.9 million total streams on YouTube (video and audio) and Spotify. He also released his mixtape Barely Living only available on YouTube.

Li Rye has made a name for himself in the music industry since signing to ATL legend Gucci Mane. To date, Li Rye has accumulated more than 12 million streams in the US and over 15 million total YouTube views.