YTB Fatt is rising in the Southern rap scene with his slick-talking rhymes and tireless work ethic. Chronicling his experiences in the world’s second-oldest profession, the West Memphis, AR rapper shares “Pimp Problems,” a new music video. Creeping over a piano-led instrumental, Fatt offers a masterclass in hustling, teaching a lesson in hood economics with his laid back drawl. In the video, Fatt mobs in the trap with his Bread Gang and Loaf Gang associates, including Moneybagg Yo, counting his cash and scheming on his next bag. “Pimp Problems” is the latest video from Who Is Fatt, therapper’s debut mixtape, which came out earlier this week.

Who Is Fatt paints a picture of YTB Fatt’s past life in his hometown and his efforts to scheme his way out of poverty by any means necessary. Reverberating with the thumping bass that defines rap music from his neighboring Memphis, TN, Who Is Fatt moves confidently from sinister slappers like the Pitchfork-approved “Poppin It Hard” to flex-heavy bangers like “Bet I Whip It” ft. Rob49 to the slinking, lothario-esque “Backstabbin.” Home to the street hits “Get Back” and “Calm It Down” (4.7 million total streams, gaining at 200k per day) plus guest appearances from Big Homiie G (on recent single “Us”) and FTO Sett, Who Is Fatt is available everywhere via Loaf Boyz Ventures / 10K Projects.

Who Is Fatt is the first full-length project from YTB Fatt, who has been rising steadily in the Dirty South since the beginning of the year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (5+ million YouTube views) and connecting Fatt with Lil Durk on “Rock Out”–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Love album. Since then, Fatt has continued to drop more street hits, including “Get Back,” which boasts over 4.6M YouTube views, and recent single “Us” ft. Big Homiie G (1.1 million views), racking up over 60 million streams across platforms on his catalog in just a few short months. Fatt is currently supporting Moneybagg Yo on his “Larger Than Life Tour,” criss-crossing the country until September 26th.

With his debut mixtape under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.