Talented musicians are a rare breed, and we all know the world needs great music! As part of this select group of humans who make the world rock to their tunes, William Lee also realizes how important it is to encourage fresh talents and teach them to take their music to the fans.

“After all, everyone’s doing it, so why not musicians! Whether it’s absolute stardom or enhanced reach that a new entrant to the music industry is seeking, Social Media offers just the right stage to spread the word,” says William Lee.

Superstar artists like Justin Bieber, The Weekend, Charlie Puth, Shawn Mendes, and Calvin Harris all catapulted their talents to the world stage via the internet. They all began small, reaching out to fans on social media and showcasing their talents for all to see. They gave fans every opportunity to find them and experiment with their listening choices. And today, they top the music charts across the globe.

In the music industry, you can never underestimate the power of fandom, and William Lee knows only too well that with the fans backing you, there is no limit to the success you can achieve. “Indie artists have probably gained the most from the internet revolution. When done right, the traction they gain on the internet propels them to further opportunities in the mainstream too,” explains William Lee. “Gone are the days when one had to wait in line for record deals and sponsors. Now, all you need are skills you can count on, hard work you can mount your work on, and consistency of efforts. And the social media world is yours to rule and use as a launchpad.”

“Yet another advantage of catering to fans via social media platforms is the power of choice,” says William Lee. “While fans could always choose who they wish to listen to, even musicians can select the types of audiences they wish to reach out to today through targeted social media marketing strategies.”

A savvy and talented musician, William Lee knows what it takes to leverage the advantages of social media to further his reach as an artist. And in encouraging newbies to the trade to do the same, he/she is simply showing them all the way to make the world a better place through music.