When it comes to skincare, what are your goals? Do some seem difficult to achieve - or even unattainable?  We want to change that. Setting impossible or unrealistic skincare goals for yourself only leads to frustration and disappointment. No, you’re not going to have Skin like a teenager when you’re in your mid-40’s. But also no, that’s not what’s important and shouldn’t be what you’re aiming for with your skincare routine. Instead, consider these 5 attainable, reachable, confidence-boosting men’s skincare and grooming goals. Choose one (or more) that fit your circumstances and then follow our advice to make it happen!   1 - Make Wrinkles and Fine Lines Less Visible Wrinkles develop on your skin as you get older as a natural part of the aging process. Starting in your mid/late 20’s, your skin produces progressively less collagen. This leads to fine lines, deeper wrinkles, and less skin elasticity.  To make those lines less visible and reduce the appearance of wrinkles, you need a high quality anti-aging skincare routine. We recommend that you follow this three step routine each night, after washing your face.     Nourish with Serum Use our Repairing Night Serum to fight inflammation and repair damaged skin cells. Less inflammation allows your skin to take on a firmer, smoother texture with a more uniform complexion. Our concentrated night serum is made with plant stem cells, vitamin C, and MSM (Methylsulfonylmethane).   Moisturize with Anti-Aging Cream  The benefits of your serum get locked in and enhanced when you follow up with our Revitalizing Anti-Aging Cream. It’s made with DMAE (Dimethylethanolamine), MSM (Methylsulfonylmethane), and hyaluronic acid. Together, these natural ingredients tighten the skin, reduce sagging, minimize age spots, and deliver maximum skin hydration.   Restore with Eye Cream Our Restoring Eye Cream is specifically designed to reduce wrinkles in the sensitive skin around your eyes. Crow’s feet and under eye wrinkles are some of the first signs most guys see of the visible aging process. Our eye cream leverages peptides, hyaluronic acid, and caffeine to address these common concerns.     Use SPF Daily The accumulated UV damage of years of sun exposure is a major player in the aging process. The more time you spend in the sun without protecting your skin, the sooner you will see wrinkles and the deeper they will become. That’s why using an SPF product daily is so important if you want to achieve your goal of less visible lines and wrinkles. Our Daily Defense Face Moisturizer with SPF 20 is an ideal choice for guys who want to fight aging without exposing their skin to potentially harmful chemicals. Its zinc-based mineral SPF 20 blocks UVA and UVB rays without leaving any white marks. Besides protecting your skin with zinc oxide, it also hydrates and nourishes it with green tea extract and vitamin E.   2 - Remove Dark Circles and Under Eye Puffiness  Most people associate puffy under eye bags and dark circles with a long night and minimal sleep. And while you can have a short term case of puffiness and dark circles, they can also become permanent as you get older.  This is because the skin under your eyes is particularly thin and sensitive. Puffiness and dark circles are made worse by limited circulation in this area.     Fortunately, our Restoring Eye Cream has natural ingredients specifically targeted at these concerns. It contains caffeine, which boosts circulation and quickly reduces the appearance of both dark circles and puffy eye bags. Besides adding our eye cream to your skincare routine, there are other strategies you can implement to achieve your goal of smoother, brighter skin under your eyes: Drink plenty of water Drink alcohol in moderation Get plenty of quality sleep Apply a cold compress Place cool tea bags under your eyes   3 - Get Oily Skin Under Control Oily skin is both a blessing and a curse. Guys with oily skin tend to have fewer wrinkles and generally age slower than men with dry skin. But oily skin is also more blemish prone and brings a greasy shine that isn’t especially appealing.     Use the Right Face Wash To get oily skin under control, you need a skincare routine that cleanses your skin and removes excess oil - but without stripping all of your skin’s natural oils. Unfortunately, many products marketed for guys with oily skin tend to be excessively harsh and wind up doing more harm than good. Our skincare products are different. For guys with oily skin, we recommend our Clarifying Gel Face Wash. It uses geranium and coconut based cleansers to deep clean your skin and fight off blemish-causing bacteria. But it does so without oil-stripping detergents like so many inferior face washes.    Control Oil with Toner Our Balancing Toner is made with cucumber distillate, witch hazel, and peppermint. So there’s nothing too intense or stripping in the formula. But it’s still a powerful part of your oily skin toolbox.  Use toner after washing your face and before applying moisturizer to reduce oil and balance your skin pH. You can either spray it all over your face or dab it on to particularly oil prone areas with a cotton ball.     Deep Clean with a Face Mask One of the main issues with oily skin is that it leads to clogged pores and subsequent breakouts. So you need a deep cleaning product that will pull all of that debris and oily buildup out of your pores.  We’ve got the perfect fit for you with our Purifying Charcoal Face Mask. Use it 1-2 times each week to reduce oil, eliminate blackheads, tighten the skin, and diminish the appearance of large pores. It’s made with activated charcoal, Kaolin clay, vitamin E, and DMAE (Dimethylethanolamine).   4 - Get Thicker, Healthier Hair As men get older, few things worry them as much as thinning hair and hair loss. But it’s an extremely common part of life. Most men will experience some kind of hair loss by their mid 30’s.   There’s no shame in thinning hair or hair loss - but there’s also no reason why you can’t thicken and strengthen the hair you have. And that starts with using the best quality hair care products.     Daily Strengthening Shampoo Our Daily Strengthening Shampoo cleanses, thickens, and strengthens your hair with each wash. It’s made with hydrolyzed wheat protein, which makes individual hair strands thicker and also strengthens your hair’s underlying structure for increased volume.    Revitalizing Hair Conditioner Don’t skip this step - conditioner is as important for your hair’s health and appearance as shampoo. Our Revitalizing Hair Conditioner keeps your hair strands and scalp hydrated, encouraging optimal hair growth. It also adds natural volume and shine to your hair with aloe vera, borage oil, and avocado oil.   Hair Care Techniques for Stronger Hair If you want to achieve your goal of thickening your hair and keeping it as healthy as possible, the techniques you use matter as much as your products. Keep these tips in mind when washing, conditioning, and styling your hair.   Use Warm, Not Hot Water  Very hot water is hard on your hair and scalp. It can strip away natural oils, cause irritation, and weaken your hair strands. So when you’re shampooing and conditioning, turn down the water temperature just a tad for a better experience.    Pat Your Hair Dry Attacking your hair with your towel is not a good drying method, especially if you want the strongest hair possible. Instead, gently pat your hair dry with your towel. Avoid any tugging, pulling, or yanking as these motions can weaken your hair and worsen hair loss.    Choose the Cool Setting on Your Hair Dryer If you use a hair dryer, make sure to select the lowest temperature setting. The same principle applies here as it does for avoiding hot water - heat is hard on your hair and scalp and should be used sparingly.   5 - Eliminate Dandruff  Dandruff is an ongoing, frustrating issue for many men. Flakes can be embarrassing and erode your self confidence. So if one of your goals is to eliminate dandruff, we’re here to support you. There are lots of dandruff shampoos on the market, but most use harsh ingredients. These may get rid of your flakes, but in many cases they damage or weaken your hair in the process. Worse, some are known to cause scalp irritation.      To reach your goal of eliminating dandruff without any needless hair damage or scalp irritation, use our Relieving Dandruff Shampoo. Its standout ingredient is Ziziphus Joazeiro bark extract, an ntibacterial and antifungal extract derived from Brazilian tree bark that calms and softens the scalp to relieve itch and dandruff. It’s also made with jojoba and aloe vera.