Precise quartz technology combined with innovative watch designs – these are the two elements that have set Titan watches apart from other popular brands. Titan Company is the creator of Titan and Tanishq, two of the most sought-after and renowned brands on the Indian market.

Innovation Drives The Continued Success Of Titan Watches 

The story of this successful brand started in 1984. Titan was the company that transformed the Indian watch market through the creation of highly innovative, international designs. These were paired with high quality quartz movement to deliver an outstanding product. Titan tried to develop something for each market segment, which has been determining for the company’s reach.

The Sonata range that was the first one to be launched impressed with its style and sophistication. Immediately after, Titan decided to address the needs of a younger market. Fastrack got numerous fans because of the range’s characteristics – both trendy and elegant in a really youthful way.

Titan’s original concept seemed to be working really well. Since its establishment, the company has sold more than 150 million timepieces across the globe. Nearly 15 million Titan watches are sold on the market each year.

The company’s rich heritage is one of the reason for the successful launch of the watch lines. The idea dates to the early 1980s but the creation of a joint venture between Tata Industries and Tamil Nadu Industrial Development Corporation brought these original concepts to reality.

Titan watches are today available for purchase in more than 32 countries across the globe. Statistics show that the company holds approximately 60 percent of the watch market. There is a reason for the popularity – Titan timepieces brag the newest technology, they are affordable and the different lines are suitable for every taste and aesthetic preference.

The timepieces manufactured by the Indian giant are now rivaling Swiss watches. Titan entered the European market in 1993, after which it turned to the Middle Eastern and the Pacific markets. All of the product launches were successful, boosting Titan’s popularity and making the brand truly international.

Today, Titan is the world’s fifth largest integrated own brand manufacturer of timepieces. Customer can choose among the four amazing watch brands that the company ha made available on all of its markets: Titan, Fasttrack, Sonata and Xylys.

Titan is a medium to premium watch range that features some fine formal wear items. Silver, gold and other high quality materials are typical for the Titan range. The watches come with unique characteristics and complications that make them both useful and beautiful to look at.

Fasttrack is still a trendy and youthful collection that attracts the young and the young at heart. Sonata watches are one of India’s best sellers. More affordable than the Titan range and very elegant, this line of timepieces is the most accessible and probably the most attractive one.

Finally, Xylys is designed to be the Titan premium collection. Precision and a range of practical complications make these watches a must-have for anyone that wants a stylish accessory and an accurate instrument all in one.

Titan has several other watch ranges that address more specific sub-markets. The ones that deserve special mention include Titan Raga, Titan Edge, Zoop, Purple, Nebula and Tycoon.

The investment in quality and new technologies has paid off. Titan has received the recognition that it deserves and the brand has been awarded multiple times. In 2013, Sonata watches were recognized during the ABP Pitch Brand 50 Awards. Nielsen has conducted a survey, according to which Fastrack is ranked fourth and Titan holds the 16th position on the chart of India’s most exciting brands.

Anyone looking for sophistication, precision and innovative designs should give Titan watches a try. The company has taken its line a step further from the original concept. Today, Titan is the proud manufacturer of various other accessory types including jewelry, eyewear, wallets, belts, backpacks, fragrances and laptop bags among many others.

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