2019-02-14 09:57
Online Travel Agencies (OTAs) are a huge competitor for hotels, and with Statista projecting revenue of the online travel booking market to be £17.3 billion by 2023, this com… Read More
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travel
hotel
strategy
travel industry
search
conversion rate optimisation
digital marketing trends
search engines
testing
perfect hotel description
Weekly updated blog for Ad-Rank Media with marketing advice, SEO information and up to date content marketing data.
2019-02-11 12:47
Ever wondered how much of a difference the copy on your hotel website can make?
Writing the perfect hotel description, enables brands to increase conversion rates, gain new customers and mu… Read More
2019-02-07 12:53
2018 saw the further diversification of social media, the buzz around voice search, and the evolvement of personalisation. With 2019 well under way, there are sure to be more developments ac… Read More
2019-01-31 09:53
Building and earning quality backlinks is a great way to improve your Google ranking as they show that your content is high-quality, engaging and worth referencing. The downside is that link… Read More
2019-01-28 08:41
The best way of improving your website’s search-engine performance is by building and earning external links. They act as votes of authority, telling Google that your content is high-q… Read More
2019-01-15 17:03
Travel and content go together like sunshine and the seaside, one complementing the other perfectly. This is why coming up with content ideas is the easy part; the challenge is to develop a… Read More
2018-05-08 08:00
Conversion rate optimisation (CRO) is the data-driven process of optimising your website in order to create more conversions, such as sales or leads.
Tools such as Google Analytics make it p… Read More
2018-05-03 08:44
The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headli… Read More
2018-04-30 10:00
Let’s cut to the chase – high-quality content is crucial to the success of your SEO strategy. If you fail to create engaging content, you risk spending a lot of time and money on… Read More
2018-04-23 10:00
Semantic trends have played an increasingly central role in search for some time. Algorithms now have the ability to take whole queries into account, rather than simply focusing on specific… Read More
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