One of the reasons businesses have a website is to help people online find out about them and their products and services in an effort to get customers.  People come to the website through different means, such as search engine results, clicking ads, or being referred from another site, like a blog or Social Media site. The business will typically have taken measures on their website to try to convert their Visitors into customers, but sometimes things don’t quite work out and their conversion numbers end up being lower than expected. There are many reasons for this to happen. So, if your business is not converting visitors into customers as you had hoped, here are a few ways to help you identify just where your website may be letting you down in converting visitors and what you can do to fix it.